Viva Grey

I’m a social media manager who thrives on creating content that grabs attention and sparks real connections. I bring brands to life with creative campaigns that drive engagement and build loyal communities. From spotting trends to crafting stories that make people stop scrolling, I’m all about delivering results and making an impact.

FEB 2024 - DEC 2024

LAS VEGAS, NV

Social Media Manager, AREA15

• Managed 5 social media accounts for AREA15, promoting hundreds of events and capturing live event content.
• Led a team of social media associates, interns and freelancers overseeing their tasks and providing guidance.
• Executed influencer and content creator outreach programs to increase brand visibility and engagement.
• Utilized data analytics to measure campaign performance and inform future strategies.
• Collaborated with cross-functional teams to ensure consistent messaging and branding across all channels.
• Developed and executed paid ad campaigns on platforms like Facebook, Instagram, and TikTok.

MAY 2023 - FEB 2024

REMOTE

Social Media Manager, Rocket Marketing and Design

• Managed social media accounts for 12 clients across various industries.
• Acted as the full creative team for the agency building graphics and creative as needed for campaigns.
• Wrote compelling website copy to improve SEO and user experience.
• Utilized data analytics to measure campaign performance and inform future strategies.
• Collaborated with cross-functional teams to ensure consistent messaging and branding across all channels.

SEP 2022 - MAY 2023

LAS VEGAS, NV/HYBRID

Social Media Coordinator, Braintrust

• Provided content creation for four content calendars each month.
• Managed community building and social listening on all platforms for each client.
• Developed and executed digital marketing plans on Facebook, Twitter, and Instagram.
• Built monthly reports for each client in regards to their previous months' performance.
• Oversaw social media planning and strategy based off of industry research and client performance.

MAY 2022 - NOV 2023

LAS VEGAS, NV/HYBRID

Social Media Coordinator, Frankie's Pizza

• Identified opportunities for using social media platforms to maximize target audience.
• Developed and executed digital marketing plan on Facebook, TikTok and Instagram.
• Organized giveaways and promotions.
• Oversaw social media planning, content, and posting according to developed marketing plans.

SARASOTA, FL AUG 2019-JUL 2021

Social Media Manager, Lost Spirits Distillery

• Launched and scaled the Lost Spirits social media presence from the ground up, growing the brand to nearly 200K followers across all platforms.
• Achieved millions of monthly impressions and maintained an average engagement rate of over 5% across all channels.
• Conceptualized, created, and managed the production of all content, ensuring a consistent brand voice and visually compelling storytelling.
• Developed and executed a data-driven content strategy, leveraging audience insights and platform trends to maximize reach and engagement.

SARASOTA, FL  AUG 2021- SEP 2022

Social Media Manager, The Deep Woods Film

• Developed and executed a comprehensive social media marketing strategy across platforms, driving engagement and building anticipation for the film.
• Managed all aspects of the film's digital marketing campaign, including content creation, audience engagement, and performance analysis.
• Cultivated an online community of supporters and fans, leveraging storytelling and targeted campaigns to generate buzz and sustain momentum throughout the fundraising process.
• Designed and implemented creative digital assets, including trailers, posters, and behind-the­ scenes content, to maximize audience reach and engagement.

B.A. in Business of Art and Design, Ringling College of Art & Design

Minor in Art History

M.A. in Public Relations, Southern New Hampshire University

M.A. in Digital Marketing, Southern New Hampshire University