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Lexi mayfield

Lexi mayfield

Marketing SMU | Sustainable Fashion Entrepreneur

Marketing / Advertising / Public Relations

North Dallas, Dallas

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About Lexi mayfield:

I am a BBA student (automatic admit) at the Cox School of Business at Southern Methodist University. I am passionate about sustainability, learning, and pursuing a healthy lifestyle through sports!

I currently own a sustainable vintage shop and plan to launch a website this summer. Due to my marketing classes and experience with my own business, I am very well versed at using social media sites such as TikTok, Instagram, and Twitter to reach target audiences. Marketing is my passion and so is social justice, which is why I am pursuing a double major in Sociology and Marketing.

I grew up playing basketball, volleyball, and soccer, which has led sports to be a central part of my life even as an adult. I was captain of many teams growing up because I love leading my peers towards a common goal while bettering myself. I continue to lift weights and push myself as an athlete would in all aspects of my life. The sports industry is constantly evolving and I  would love to be a part of this growth. 

 

Experience

I have worked in many up-scale restaurants where I have been expected to memorize hundreds of menu items and practice excellent teamwork. I have managed to have top sales regularly on a serving team with many experienced servers.

I own a sustainable vintage brand and have found lots of success with the brand through social media. I am great at styaying on top trends in the fashion world, which leads me to always know what is trending on Instagram, TikTok, and Twitter. Beyond starting a non-profit to provide marginalized women in Dallas with interview-wear, I have spent my college years studying hard, using social media to market clothing, and working as a server. 

I pride myself on my ability to juggle multiple projects at once and not lose focus on my end goal!

Education

I am a double major at SMU's Cox School of Business and Dedman School of Humanities. My two majors are Marketing and Markets and Culutre, which studies sociology in terms of economic functions globally. 

I am a current Sophomore and will graduate in 2025. I was an automatic admit into the Cox School of Business (BBA Student). 

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