Tom Rodak

I’m a strategic marketing executive with a track record of building brands, accelerating product and technology adoption, and generating revenue for diversified industrial organizations with global reach and multi-channel operations. I lead cross-functional teams, align enterprise and channel strategies, and leverage data, technology, and M&A to drive measurable business outcomes. With deep technical fluency and strong analytical capabilities, I build modern marketing infrastructure and high-performing teams that convert insights into action and strategy into profitable growth

Strategic marketing executive with a track record of building brands, accelerating product and technology adoption, and generating revenue for diversified industrial organizations with global reach and multi-channel operations. Growth-focused leader who directs cross-functional teams, creates enterprise and channel alignment, and leverages technology and M&A opportunities to accelerate growth and achieve business objectives. Data-driven marketer with deep technical fluency and strong analytical capabilities. Leverages data and insights to identify opportunities, shape commercial strategies, and optimize performance. Builder of high-performance teams and modern marketing infrastructure. Brings together internal teams and strategic partners with technology platforms and channels to accelerate execution, expand reach, and drive growth. 

Success Highlights: 

• Strategic Growth & Revenue Generation: Delivered $30M in revenue by leveraging customer insights to redesign and launch a new commercial vehicle model. 

• Acquisition Integration & Brand Strategy: Led the integration of 11 acquired businesses—developed a unified brand strategy and implemented account-based marketing programs across commercial teams to strengthen customer relationships and grow revenue within strategic segments. 

• Digital Transformation: Increased customer engagement and win rates by building a digital ecosystem that aligned brands across channels and equipped sales teams and dealers with targeted, on-demand tools and content. 

• Channel Strategy & Market Segmentation: Directed national marketing programs for a 100+ location dealer network, aligning corporate and local efforts to expand reach into

AI-Driven Digital Marketing, Northwestern University

B.S. Journalism - Ball State University