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Minneapolis
Stephanie Golden

Stephanie Golden

Freelancer-Marketing Engagement & Retention Leader

Marketing / Advertising / Public Relations

Minneapolis, City of Minneapolis, Hennepin

Social

Services offered

Innovative marketing leader with 15+ years of driving revenue growth through strategic brand initiatives and lifecycle marketing in the healthcare and wellness industries. Expert in creating engaging cross-channel campaigns that enhance member experience and drive measurable results. Proven ability to leverage data-driven strategies to optimize marketing performance and foster team collaboration.

Campaign management
Lifecycle marketing
Brand initiatives
Data-driven strategies
Marketing leader
Approximate rate: USD$ 110 per hour

Experience

• Designed and executed targeted, data-driven lifecycle campaigns across digital, SMS, and direct marketing channels, enhancing member engagement and reducing churn. 

• Improved existing lifecycle messaging strategies by tailoring communications based on demographic insights, leading to a 20% rise in email opens and a 25% boost in account activation. 

• Leveraged behavioral and demographic data to create personalized messaging, enhancing member engagement and reducing churn by tailoring communication for diverse audience segments. 

• Cultivated and refined value propositions and messaging architecture, enhancing content strategy and multichannel campaigns to achieve specific client engagement goals, impacting revenue by 8%. 

• Established audience segmentation strategies, boosting engagement metrics by 10%. • Developed and executed A/B testing frameworks to analyze campaign performance, delivering actionable insights that improved enrollment and retention rates by 12% and 10%

Education

MS, BUSINESS MANAGEMENT, EMPHASIS IN BUSINESS LEADERSHIP | CAPELLA UNIVERSITY BA, MASS COMMUNICATIONS, EMPHASIS IN ADVERTISING & PR | UNIVERSITY OF SOUTH DAKOTA CPPM/CERTIFIED PROFESSIONAL PROJECT MANAGER | UNIVERSITY OF ST. THOMAS

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