Ryan Laffler

Seasoned Marketing Professional with over a decade of experience at the forefront of marketing, technology, and brand communications. With hands-on experience in all aspects of a modern marketing agency, I've nurtured the skills necessary to cross-functionally lead teams and responsibly manage projects from start to finish. I pride myself in my ability to merge the creative/artistic elements of a campaign with the technical/analytical tools of the trade, resulting in campaigns that break through the noise, connect with the end-user, and produce results that all parties can easily interpret and act upon. Over the years, I've had the pleasure to work with a wide range of businesses and industries, including but not limited to automotive, travel/tourism, food and beverage, retail, and others in both B2C and B2B.

I am an enthusiastic, hard worker with over a decade of experience as a Digital Marketing professional working for a multi-billion dollar company and various prestigious ad agencies. These companies include Sonny's Enterprises (2020-2024), Dolo Digital (2018-2020), and The Goss Agency (2015-2017). I have been working as a freelancer ever since, but I am interested in a more stable position. During this time, I specialized in a wide range of marketing tactics, including crafting marketing campaigns, PPC, SEO, email, copywriting, account management, and graphic design, among many others. Given my agency experience, I have spent 10 years managing accounts, keeping clients happy and satisfied, and expanding our reach through positive testimonials. Results are also paramount, which is why I A/B test as often as possible and integrate performance tracking so that ROI/ROAS is clear. As a lifelong learner, I pride myself on my self-starting nature and constantly seek ways that I can make myself more valuable to my team. My experience is not limited to hands-on execution, however. I also perform well as a team leader and communicator, having led numerous groups in the execution of successful marketing campaigns that employed a wide range of tactics and disciplines

I studied Marketing and Business at the University of South Carolina with a Minor in Advertising and Public Relations (my university described them as one Minor). My professional and career experience is most relevant to the position, however.