Amanda Anthenelli

I am a recent graduate of Pace University with a degree in Global Marketing and a minor in Arts and Entertainment Management. Throughout my experience in the music and live entertainment industries, I have developed a strong foundation in event planning, marketing, and analytics. As an Analytics Representative at Sony Music Entertainment, I gained valuable insight into sales reporting and market trends. I also interned at Live Out Live, where I managed multiple live and virtual events, further strengthening my event production and coordination skills. Additionally, I served for two years on the board of Pace University’s programming club, where I played a key role in producing a variety of on- and off-campus events, including our annual spring concert at Webster Hall in New York City. Through these experiences, I have built expertise in event planning, event production, analytical insights, digital marketing, and email marketing.

My experience at Sony Music Entertainment, where I worked as an analytics representative, has given me a strong foundation in data-driven decision-making, market insights, and consumer behavior analysis.Beyond analytics, I have hands-on experience with engagement-driven marketing initiatives. As a project manager for the mentorship program at Live Out L!ve, I coordinated social media content and events, helping to build relationships between aspiring professionals and industry leaders. Additionally, during my time as secretary and vice president of the P.A.C.E. Board, I was responsible for planning large-scale student events, including securing partnerships, negotiating vendor agreements, and ensuring successful event execution. These experiences strengthened my ability to manage multiple stakeholders, build strong relationships, and drive brand engagement.

During my time at Pace University, I majored in Global Marketing with a minor in Arts and Entertainment Management. I was an active member of P.A.C.E. Board throughout all four years, where I took on leadership roles as Secretary in my junior year and later as Vice President in my senior year. My involvement allowed me to play a key role in the planning, production, and execution of large-scale events both on and off campus, fostering a deep connection with my university community.