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Rick Lim

Rick Lim

Sales Development Leader

Upper Management / Consulting

New York City, New York

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About Rick Lim:

Results-driven B2B Sales Development Professional with a proven track record of exceeding quotas, coaching high-performing SDR teams, and driving multi-million-dollar pipeline growth. Adept at developing sales strategies, optimizing outbound qualification and discovery call processes, and collaborating cross-functionally to maximize revenue. Passionate about building and leading SDR teams to success.

Experience

Sales Development Team Lead | Smarsh

2022 – 2025

  • Served as Interim SDR Manager in Spring 2024, cross-collaborating with sales, marketing, and enablement teams to build and improve SDR initiatives with broader go-to-market objectives and efficient SLA management and qualification.
  • Coached and helped hire 7-10 SDRs across SMB, MM, Public Sector, EMEA, and Enterprise teams on sales strategies, scenarios, and development feedback through group sessions and 1:1.
  • Built out prospecting strategies, reports, and target account plans to track and forecast wins, improvements, and KPIs for SDRs, account executives and sales leadership.
  • Established a culture of high performance on meeting/exceeding quotas while fostering teamwork, career progression, curiosity, and accountability amongst the team.
  • Generated $7 Million in Net ARR pipeline and earning President’s Club honors in 2023.

Enterprise Sales Development Representative | Smarsh

2020 – 2022

  • Consulted with Regulatory Compliance C-Level executives in Tier 2 accounts such as Marsh, Shell, and Voya Financial, averaging 126% monthly meetings quota.
  • Opened $4.5 Million Net ARR in Sales Approved Opportunities, earning President’s Club honors in 2021.

Business Development Representative | SaleCycle

2018 – 2020

  • Coached 4 SDRs on sales operations and Outreach best practices, leading to a 20% increase in team quota attainment.

Consulted with eCommerce C-Level executives, securing meetings with Mizuno, LL Bean, and Emirates, exceeding monthly quota with 10 monthly average client meetings

Education

MS Sports Management | Drexel University

2014 – 2016

BS Health Science | Boston University

2007 – 2011

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