Miya Johnson

Experience

Sales Manager (Remote Role)

Playa Largo Resort & Spa | Key Largo, FL

Feb 2023 – Present

• Design and implement strategic sales plans to surpass revenue targets and sales goals
• Develop and execute SMART sales and marketing plans, designing dynamic sales missions that generated leads, secured bookings, and increased brand awareness in the Northeast region
• Identify and pursue new business opportunities, building strong relationships with clients, visitors’ bureaus, industry associations, key third parties and travel agencies through professional representation of the property
• Deliver compelling sales presentations, negotiate contracts, and close deals efficiently
• Collaborate with revenue and marketing teams to develop engaging promotional campaigns and materials
• Stay updated on industry trends and competitor activities to ensure a competitive advantage
• Represent the hotel at industry events, trade shows, and networking functions to expand the client base and generate leads
• Provide exceptional customer service throughout the sales process to ensure client satisfaction and repeat business

Sales & Events manager

B Ocean Resort | Fort Lauderdale, FL

Mar 2022 – Feb 2023

• Recruited to re-join sales team based on past performance and legacy reputation with management and clients
• Manage corporate, government, and SMERF group bookings, including all contractual agreements related to pre-arrival, arrival, meeting space, and food & beverage services
• Coordinate with venue departments to ensure seamless execution of events
• Conduct site tours, sales calls, and external appointments to build and manage key accounts and generate new business
• Negotiate rates with revenue team, prepare proposals, and issue contracts
• Serve as the primary contact for clients, vendors, and participants, addressing meeting and event specifications
• Collaborate with the reservations team to manage rooming lists, deposits, and special requests
• Enhanced sales through participation in trade shows, customer mailings, and industry events
• Kept up-to-date with market trends and competitive landscape

Sales representative

V Squared Events | Clifton, NJ

May 2021 – Mar 2022

• Manage accounts within the designated territory, actively promoting the company’s portfolio and anticipating customer needs
• Develop extensive knowledge of our portfolio, products, culture and market
• ·Analyze the territory for opportunities and consistently seek out new business relationships and open new accounts
• Apply strong business acumen to drive sales and build lasting customer relationships
• Manage relationships with existing retail accounts to drive volume, monitor pricing, and ensure proper product merchandising in collaboration with our merchant partners

Executive Sales Manager 

B Ocean Resort | Fort Lauderdale, FL

Oct 2018 – Mar 2020

• Prospected new business opportunities from corporations and social groups, while maintaining and expanding existing accounts to drive revenue growth
• Manage event sales and execution, handled the entire sales process from acquiring initial leads to overseeing event execution on property, including booking and coordinating all aspects of the event
• Develop and implement quarterly action plans to achieve or surpass revenue and room night targets
• Prepare proposals and contracts, conducted site tours, sales calls, and client appointments
• Participate in sales and revenue meetings and led Banquet Event Order (BEO) and resume discussions
• Represent the company at trade shows and conventions
• Fostered positive relationships across departments to ensure optimal productivity and service delivery

Sales Coordinator 

The Hotel of South Beach | Miami Beach, FL

Jan 2018 – Jul 2018

• Respond to client and customer requests for guest rooms, meeting spaces, and food and beverage services
• Generate and qualify leads to identify and cultivate potential business opportunities by researching and targeting prospects, evaluating their potential to meet sales objectives, and initiating contact to build relationships and drive sales growth
• Serve as the main liaison for clients, coordinating with the sales team via phone and email to manage inquiries and requests
• Create and distribute key documents such as Banquet Event Orders, Turnovers, and Group Resumes
• Led property site visits to promote facilities and services
• Establish rates, prepared proposals, negotiated contracts, and analyzed lost business to improve strategies
• Collaborate with operational teams to ensure effective account servicing and client satisfaction

Sales Representative 

Brown Forman | Miami, FL

Dec 2016 – Dec 2019

• Collaborate with distributor sales teams and retailers to boost distribution and sales velocity of Brown-Forman brands through targeted education and relationship-building
• Schedule and execute tasting/engagement activities to promote organic sales growth and increase conversion rates
• Develop and manage accounts to meet distribution and volume targets by delivering exceptional customer service and diligent follow-up
• Prepare and deliver professional sales presentations to customers by balancing the company’s priorities and customers’ needs to include new products and promotions

Education

Bachelor of Arts, Media and Professional Communications 

University of Pittsburgh

MAY 2012

• Relevant Coursework: Social Media Strategies, Marketing Applications, Consumer Behavior and Computer Applications