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Paisley Kaur

Paisley Kaur

Marketing & Advertising Professional

Marketing / Advertising / Public Relations

Santa Barbara, Santa Barbara

Social

About Paisley Kaur:

Bridging behavioral science and storytelling to craft campaigns that connect. With a background in Psychology of Brain Science and expertise in digital and cross-channel marketing, I bring a unique perspective to designing audience-driven strategies that resonate emotionally and deliver measurable results. Skilled in managing multimillion dollar budgets, refining audience targeting, and leading cross-functional collaborations, I excel at turning data-driven insights into impactful content and cohesive, high-impact campaigns. Known for innovation in audience segmentation, testing methodologies, and full-funnel marketing strategies, I create brand experiences that engage, inspire, and drive growth across digital and traditional platforms.

Experience

  • Jr Media Planner/Negotiator - EvansHardy+Young
  • Assistant Media Planner/Negotiator - EvansHardy+Young
  • Digital Marketing Coordinator - UCSB American Marketing Association
  • Research Assistant - UCSB Advanced Research Methods Laboratory 
  • VP of Communications & Events - Society of Undergraduate Psychologists 

 

Education

BS in Psychological & Brain Sciences from UC Santa Barbara

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