Kayla Patel

I am currently pursuing a Master of Science in Digital Marketing & Data Science at EmLyon Business School, ranked #2 in France. My studies have equipped me with a solid foundation in digital marketing, programmatic advertising, web analytics, and programming skills in Python, R, and SQL. Additionally, my undergraduate degree in Marketing from Florida State University provided valuable insights into targeting diverse global audiences through courses of: services marketing, consumer behavior, and marketing strategy. One of my key achievements was conducting in-depth marketing research on Hispanic marketing, analyzing how companies like McDonald's and Walmart tailored their strategies to a specific audience. I presented the findings at a research symposium, which not only strengthened my marketing expertise, but also improved my leadership and public speaking abilities.

In my most recent internship at a media-buying advertising company, I contributed to several successful marketing campaigns. I developed a comprehensive social media strategy across five platforms, wrote email marketing campaigns, and created a marketing blog post for the company. These efforts resulted in a 20% increase in engagement across their website and social channels, demonstrating my ability to deliver measurable results.

I am looking for internship opportunities starting in July, 2025 dealing with digital marketing, business analytics, marketing analytics, and more.

Marketing Intern  Marshall Advertising| Tampa, FL - June 2024- August 2024

●  Developed innovative, data-driven campaigns to enhance brand presence in premium markets, achieving a 35% increase in social media engagement and attracting a more affluent, target audience aligned with premium brand standards.

●  Leveraged advanced marketing analytical tools (e.g., SEMrush, HubSpot, Google Data Studio) to analyze performance metrics and make strategic, data-backed decisions, improving campaign efficiency by 20%

●  Enhanced brand visibility by conducting SEO audits and optimizing digital content, resulting in a 25% growth in organic reach and a 25% improvement of search engine rankings.

Event Marketing Intern  ConnectWise| Tampa, FL - May 2023- May 2024

●  Orchestrated marketing efforts for high-profile, engaging tech events for 150+ exhibitors, implementing creative strategies to elevate attendee experiences, leading to a 20% boost in operational efficiency and client satisfaction

●  Analyzed attendee behavior and preferences using Cvent, SurveyMonkey and Excel, delivering actionable insights and informed future marketing strategies and improved customer engagement.

●  Monitored key performance indicators (KPIs) and optimized attendee registration and engagement processes, resulting in a 15% enhancement in event planning and execution.

Social Media Coordinator  Just Drip MedSpa | Atlanta, GA- February 2023-August 2023

●  Developed high-impact social media campaigns on Instagram, TikTok and Facebook, effectively leveraging user-generated content to cultivate brand loyalty and increase engagement by 30%

●  Strategically utilized paid social ads to reach diverse key demographics, amplifying brand visibility through visually compelling multimedia content. This enhanced customer satisfaction and customer interaction by 20%.

Emlyon Business School | Master of Science in Digital Marketing & Data Science 2024-2026

●  Relevant Coursework: SQL, Fundamentals of Python, Digital to AI Marketing, Applied Statistics, Web Analytics, Data and Web Technologies, etc

●  Custom Intensive Study Program at McGill University (May 2025 - June 2025) to study Introduction to Practical Machine Learning, Business in North America, and Agile Project Management.
Honors & Awards: Won first place in a Stockholm, Sweden pitch competition for an innovative tech solution supporting startups and entrepreneurship, judged by experts | Applicant for the L’Oreal Brandstorm 2025 Project

Florida State University| Bachelor of Science in Marketing, Minor: Psychology - GPA: 3.8/4.0 2021-2024

●  Teaching Instructor for a Business Research class of 16 students, Center  for Research and Engagementat FSU|ResearchAssistant, Hispanic Marketing Communications at FSU

●  Relevant Coursework: Marketing Strategy, Marketing Research, Business Statistics, Business Analytics, Consumer Behavior, Organizational Behavior, Social Media Marketing
Honors & Awards: Awarded Magna Cum Laude | Credited contributor to Hispanic Marketing: The Evolution of the Latino Consumer (Textbook)