Lisa HUSSON

Results-driven professional with extensive experience in lifecycle, growth, and engagement marketing across multiple industries, including healthcare, technology, automotive, fashion, luxury, and talent acquisition. Trilingual in English, French, and Spanish, with proven ability to collaborate and communicate effectively in global and multicultural environments. Adept at driving measurable results through the development and execution of multichannel strategies, including SEO, email, programmatic, and SMS marketing. Expert in leveraging performance data to make informed, strategic decisions that align with long-term business objectives while optimizing secondary KPIs. Proven track record in optimizing customer journeys with automation, personalization, and CRM tools to drive acquisition, retention, and ROI. Strong leadership skills with a focus on building high-performing, collaborative teams and improving individual performance. Experienced in developing and implementing digital marketing infrastructure for both established and new companies.

Radancy | Remote | 2022 - Present

Digital Strategist (Account based)

Developing and implementing strategic roadmaps to enhance talent acquisition strategies, focusing on optimizing engagement and user experience. Leveraging data analytics to identify performance gaps and deliver actionable recommendations, driving measurable improvements in client outcomes. Collaborating with solutions architects to align product strategies with client goals, ensuring the successful launch of tailored solutions.

• Providing strategic insights to product teams, driving continuous product improvements, particularly in AI-supported features, to enhance operational efficiency.
• Analyzing large data sets to create targeted content strategies, CRM initiatives, and optimize programmatic tactics, resulting in increased engagement and higher conversion rates.
• Leading cross-functional teams, coordinating creative and engineering efforts to meet project deadlines and ensure timely delivery.
• Achieved up to $500K/year in SEO value, reducing companies' reliance on paid media by increasing website SEO performance.
• Delivered a 14% increase in candidate satisfaction and improved brand perception based on Radancy's established scores, along with a 49% increase in NPS scores, through strategic support for Customer Success teams in defining and addressing clients’ talent acquisition challenges and goals.

HGreg.com (Hgrégoire Group) | Miami, FL | 2020 - 2022

Digital Marketing Director

Led the execution of a successful CRM strategy, optimizing audience segmentation using Segment CDP, implementing campaign triggers, and managing email and SMS campaigns, ensuring best practices were consistently applied. Managed a digital marketing budget, established KPIs, and demonstrated ROI impact to senior leadership. Supervised and mentored a team of 5 full-time employees, including content managers, creative designers, territory marketing managers, social media managers, and acquisition managers, using project management tools to track performance and drive efficiency.

• Increased website engagement, reducing bounce rate by 10% through strategic content updates and an enhanced user experience.
• Boosted open rates for automated email campaigns by 9% and click-to-open rates by 3% by refining segmentation, messaging, and sequences.
• Designed and implemented a new lead attribution strategy, improving insights into marketing channel performance by 30%.
• Attained the best sales results in the company's history in March 2021, surpassing goals by 126%, by reallocating budgets to the highest-performing digital campaigns, based on conversion rate analysis from previous campaigns.

Numberly (1000Mercis Group) | New York, NY | 2017 - 2020

Marketing Lead (Account based)

Developed and executed multichannel marketing strategies for global clients across diverse industries, including fashion, cosmetics, luxury, sports goods, pharmaceuticals, medical devices, and tech, driving both acquisition and retention. Headed operational execution of client campaigns, defining KPIs, building and implementing customer journeys, and incorporating automation and personalization to maximize engagement (primarily using Adobe Campaign, and Numberly’s proprietary CRM, CDP and Trading Desk).

• Optimized campaign performance through continuous analysis and collaboration with campaign managers, leveraging campaign management reporting interfaces to refine strategies.
• Utilized industry-standard tools (CRM, CDP) and channels (programmatic, email, SMS marketing) to implement data-capturing operations and reactivation campaigns, ensuring alignment with client goals and achieving the best ROI.
• Contributed to securing a multi-million-dollar RFP for a digital transformation project, highlighting expertise in campaign development and client relationship management.
• Led a cross-functional marketing team of up to 5 members across multiple locations, driving operational execution and strategic development of client campaigns, resulting in significant business growth.

Miami Habitat (Dream Deals after spin-off) | Miami, FL | 2014 - 2016

Marketing/Operations Manager

Directed daily marketing and operations, managing the sales and online marketing teams through Internet listings, SEO, email, and social media campaigns. Facilitated the launch and infrastructure development of Dream Deals during the spin-off from the parent company. Collaborated with software engineers to develop proprietary revenue management tools, significantly enhancing operational efficiency.

• Optimized marketing expenses by conducting a comprehensive analysis of campaign performance, resulting in a 15% reduction in the proposed online listings budget.
• Achieved a 10% increase in revenue estimates during the first peak season and improved customer satisfaction to an average rating of 4.8/5 by implementing operational improvements based on customer feedback.

Master of Science, Marketing

3A Business School, IGS Group | France, 2013

• Research thesis studying customer loyalty techniques that service companies use in B2B markets.

Bachelor of Science, International Business

Kedge Business School | France, 2011

• Double diploma program in partnership with the University of Valencia (Spain) – Two years in each country. Research thesis about the different methods multinationals use to control their subsidiaries.