Michael Casey
Marketing / Advertising / Public Relations
Services offered
I write proposals for a living. I've spent my career on the whole new-business lifecycle, from opportunity ID to final delivery; but developing a winning proposal is always one of the highest impact (and highest stress) phases, so that's where I'm focused these days. Delivering a compelling, correct, compliant and concise proposal is such an easy thing to say, isnt't it? I'm here to help you do it, at whatever point you bring me on. I can help you make your bid/no-bid decision; I can build you a proposal plan, covering schedule, workload, risks and milestones; and I always contribute directly to the proposal. I don't just throw out assignments; I'll be one of (or all of) your writers and editors. Let's submit a winning proposal you know you can live up to; and let's do it before the due date.
Experience
I've got over 3 decades of experience in planning, writing and improving proposals. I've led proposal teams; I've contributed to several billion dollars worth of proposals, and my overall opportunity win rate is above 90%. My background includes major DoD acquisition program bids; intricate, price-sensitive construction proposals; medical and social services grants from government agencies and private funds; fixed-price technology development proposals; wide-ranging, long-term technical services proposals; and more. I can lead your proposal team, be a team member, or whatever you need to get the proposal done right and on time.
Education
BS, the US Naval Academy. (Majored in English.)
MBA, George Mason University. Focus in marketing.
Qualified Nuclear Engineering Officer, US Navy.
Miller-Heiman Complex Sales program.
Association of Proposal Management Professionals (APMP) qualified.
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