
Luna Zingaro
Marketing / Advertising / Public Relations
About Luna Zingaro:
I am a recent graduate of the University of South Carolina Darla Moore School of Business with a Bachelor of Science in Business Administration where I earned my degrees in Finance and Marketing with a minor in Advertising and Public Relations. I am currently seeking an entry-level position in these fields to grow as a professional.
I am eager to contribute my skills and experiences to a dynamic team and am passionate about making meaningful connections. My opportunities have increased my understanding of the business world and have driven me to find my place within it. I am dedicated to assisting my team in achieving success and exceeding expectations, and I am enthusiastic about building my knowledge and developing my skills in the workplace.
Experience
The TurnKey Team at Houlihan Lawrence – real estate brokerage, ranked top 1.5% in US (RealTrends Verified) Eastchester, NY
Transactional Manager/Administrative Assistant May 2024 – Present
- Oversee and maintain office systems, including filing, data entry, record keeping, and utilizing real estate software to track transactions and manage client information.
- Assist in the preparation and distribution of real estate documents, coordinate and schedule appointments, meetings, and property showings, while keeping property listings updated on multiple platforms.
- Provide exceptional customer service by answering phone calls, responding to emails, greeting clients, and supporting marketing efforts by creating promotional materials for listings and community events.
USC Moore School of Business – center for marketing solutions Columbia, SC
Client: The Coca-Cola Company January 2024 – April 2024
- Conducted holistic analysis of industry, market, competition and consumers as fact-based foundation for developing new go-to-market strategy with insights shared via 5 Forces assessment and SWOT analysis.
- Crafted creative brief that concisely identified brand's positioning, points of difference, and character/tonality as a foundation for brand, communications, and messaging strategy.
- Created comprehensive marketing plan for branding of new product including product service recommendations, communications strategy, pricing plan, 3-year pro-forma P&L, and detailed Implementation plan for successful execution.
LaFORCE – public relations agency New York City, NY
Corporate & Consumer Intern June 2023 – August 2023
- Conducted detailed research on various assigned accounts and actively participated in regularly scheduled office-wide and intern-oriented meetings.
- Drafted press materials and communicated with various media for client campaigns.
- Performed daily media monitoring, collected clippings, and updated coverage trackers.
Motom LLC – social shopping platform Greenwich, CT
Beta Tester (Remote) January 2021 – May 2021
- Created content and provided feedback to founders for a pre-launch.
- Centralized social feeds and made more shoppable as a people-first shopping platform.
Education
Back in May, I graduated Magna Cum Laude from the University of South Carolina Darla Moore School of Business with a Bachelor of Science in Business Administration where I earned my degrees in Finance and Marketing with a minor in Advertising and Public Relations.
I am incredibly thankful for the three and a half years I spent at the University of South Carolina, and for the opportunity to study abroad for a semester at Florence University of the Arts in Florence, Italy.
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