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Fort Lauderdale
Lucy Edwards

Lucy Edwards

Director of Strategic Engagement | Storytelling

Real Estate

Fort Lauderdale, Broward

Social

About Lucy Edwards:

Director of Strategic Engagement | Storytelling | Relationship Builder | Connector 

Partnerships and planning leader with 25+ years of experience driving growth through authentic engagement, innovative marketing, and brand storytelling. Built and sold a multimillion-dollar media company, rebranded national platforms, and humanized prop-tech solutions to deliver measurable results. Known for unifying brand identity, strengthening agent adoption, and building national relationships that fuel expansion.

Experience

Profile

Partnerships and planning leader with 25+ years of experience driving growth through authentic engagement, innovative marketing, and brand storytelling. Built and sold a multimillion-dollar media company, rebranded national platforms, and humanized prop-tech solutions to deliver measurable results. Known for unifying brand identity, strengthening agent adoption, and building national relationships that fuel expansion.

Professional Experience

Matterport – Director of Strategic Engagement                    July 2022 – July 2025

  • Expanded market presence by launching and growing new regions.
  • Built high-value partnerships with brokerages and executives to drive adoption and revenue.
  • Hosted Get Real with Lucy series, humanizing the brand and elevating credibility.
  • Represented Matterport at national conferences through live interviews and panels.

VHT Studios – Director of Strategic Engagement               Sept 2019 – July 2022

  • Strengthened brokerage relationships post-acquisition of VIZZI Edberg.
  • Directed initiatives blend client success, visibility, and storytelling.
  • Produced and hosted Lunch with Lucy, boosting brand recognition and engagement.

VIZZI Edberg – Co-Founder & CMO                                            2001 – Sept 2019

  • Founded and scaled a multimillion-dollar real estate company with 65+ employees.
  • Supported10,000+ agents with marketing strategy, branding, and adoption programs.
  • Delivered innovative campaigns that became industry benchmarks; sold to VHT Studios 

Key Strengths

  • Strategic Partnerships & Growth | Brand Storytelling & Rebranding | Agent Adoption & Engagement | Innovation, Tech & Data Integration | National Network & Industry Presence

Education

Bachelor in Marketing 

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