Kim Pham

Art Director with a strong pulse on social media trends, creating visually engaging content for 10+ years. I leverage platform-specific knowledge to develop campaigns that maximize reach and drive audience engagement, fueling brand growth in the dynamic digital space.

Art Director

American Leather | Dallas, TX October 2023 - March 2025

Directed and executed comprehensive visual communication strategies across print, digital, and social media platforms, delivering compelling art direction for photo and video productions that enhanced brand presence and engagement.

Managed and prioritized multiple concurrent creative projects, consistently delivering high-quality assets on time and within budget, through organized workflow practices and effective collaboration across departments.

Built and maintained strategic partnerships with a network of external vendor creatives, achieving a 30% growth in visual content quality and consistency

Developed and managed creative project budgets, optimizing resource allocation to significantly reduce expenditures while maintaining creative excellence.

Utilized campaign performance insights to refine ad creatives, improving engagement rates by 20%.
 

Senior Graphic Designer

American Leather | Dallas, TX  March 2021 - October 2023

Partnered with cross-functional teams, including marketing, sales, merchandising, and operations, to develop and execute creative strategies that directly supported and advanced key business objectives.

Spearheaded B2B service marketing initiatives, directed semi-annual and hospitality trade show executions, and implemented web performance optimizations, substantially enhancing brand visibility and driving increased engagement

Enhanced team efficiency by developing and standardizing design templates in Adobe Creative Suite, reducing design iteration times by 20%
 

Senior Digital Designer

Fossil | Dallas, TX  December 2018 - March 2021

Developed and executed comprehensive digital and print design solutions, encompassing email templates, social media campaigns, promotional platforms, and packaging, ensuring consistent brand messaging and visual excellence.

Strategically led the conceptualization and execution of impactful digital marketing campaigns, driving brand awareness and customer engagement.

Partnered with marketing teams and copywriters to formulate and implement targeted advertising strategies, resulting in increased audience engagement and brand affinity.

Bachelor in Graphic Design 

The University of Southern Mississippi 2013