Kayla Williams

8+ years experience with Email Marketing, 3+ years experience with Lifecycle/CRM Marketing, and 2+ years managing a team. I approach every project by staying focused on the customer experience, data insights, and cross-functional collaboration. 

Kayla Williams is a seasoned lifecycle marketing leader with proven success leveraging CRM, data-driven marketing automation, and team leadership, driving significant conversion, retention, and revenue metrics improvements through strategic initiatives and cross-functional collaboration.

• Launched and optimized a loyalty program achieving 12% ARPU increase and 17.5% higher retention rates.
• Drove 40% improvement in conversion rates through sophisticated marketing automation and analysis.
• Developed Top 5% customer profile strategy to maximize high-value customer lifetime value.
• Managed lifecycle marketing team while maintaining strong cross-functional partnerships across departments.
• Executed over 1,000 annual email campaigns, providing strategic analysis for revenue growth.

Humboldt State University 
Bachelor of Arts: English 
August 2012 - May 2014

Caňada Community College 
Associate of Arts 
August 2010 - May 2012