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Kayla Williams

Kayla Williams

Lifecycle | Retention | Email | CRM | Loyalty |

Marketing / Advertising / Public Relations

San Francisco, San Francisco County

Social


About Kayla Williams:

8+ years experience with Email Marketing, 3+ years experience with Lifecycle/CRM Marketing, and 2+ years managing a team. I approach every project by staying focused on the customer experience, data insights, and cross-functional collaboration. 

Experience

Kayla Williams is a seasoned lifecycle marketing leader with proven success leveraging CRM, data-driven marketing automation, and team leadership, driving significant conversion, retention, and revenue metrics improvements through strategic initiatives and cross-functional collaboration.

  • Launched and optimized a loyalty program achieving 12% ARPU increase and 17.5% higher retention rates.
  • Drove 40% improvement in conversion rates through sophisticated marketing automation and analysis.
  • Developed Top 5% customer profile strategy to maximize high-value customer lifetime value.
  • Managed lifecycle marketing team while maintaining strong cross-functional partnerships across departments.
  • Executed over 1,000 annual email campaigns, providing strategic analysis for revenue growth.

Education

Humboldt State University 
Bachelor of Arts: English 
August 2012 - May 2014

Caňada Community College 
Associate of Arts 
August 2010 - May 2012 

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