beBee background
Professionals
>
Rolling Hills Estates
Katherine Capri

Katherine Capri

Digital Advertising Sales, AM, Operations Leader

Marketing / Advertising / Public Relations

Rolling Hills Estates, Los Angeles

Social

About Katherine Capri:

*14 years in leadership roles at Yahoo and Verizon Media. I’ve built and scaled high-performing Customer Success teams across global regions, agency holding companies, and diverse spend tiers. At Yahoo's peak, I led 3 managers and 36 account managers driving $720M in annual revenue across CTV, Programmatic, Native, Xbox, and Custom Sponsorships.

In 2023, I was promoted to build and lead "Yahoo Premium Ads"—a 50+ person cross-functional incubator focused on strategic monetization. I oversaw team structure, Google Ad Manager migration, GTM materials, policy creation, and DSP workflows, generating $60M in new revenue in year one.

*Operational Scale & Strategic Execution
Known for designing scalable playbooks, optimizing workflows, and aligning cross-functional teams to accelerate upsell and retention—unlocking $5M in incremental revenue in H2 2023. Experienced with Salesforce, Looker, MicroStrategy, Oracle, and Tableau to drive forecasting, OKRs, and revenue insights.

*Cross-Functional Partnership & Data-Led Strategy
Partnered with product teams, brand safety vendors (IAS, DV), and data platforms (Adobe, LiveRamp) to evolve 1P data strategies, improve measurement, and support enterprise GTM.

*Global Team Builder
Built and operationalized Customer Success teams in India, LATAM, and APAC—leading contractor conversions, uncovering efficiencies through time-spent analyses, and driving cost savings across a 700+ person org in collaboration with Client Services and Revenue leadership.

Experience

20 years in Digital Advertising & SAAS Marketing. Most recently leading National Sales/AM/Ops teams at Yahoo. Experience in Programmatic, CTV, Native, Xbox and Custom Program Advertising campaigns.

Education

Bachelor's Degree - San Jose State University

Professionals in the same Marketing / Advertising / Public Relations sector as Katherine Capri

Professionals from different sectors near Rolling Hills Estates, Los Angeles

Other users who are called Katherine

Jobs near Rolling Hills Estates, Los Angeles

  • Work in company

    Sales Account Manager, Hardlines

    Amazon

    Amazon Advertising operates at the intersection of eCommerce and advertising, offering a rich array of advertising solutions. We partner with advertisers to reach Amazon customers on , across our other owned and operated sites, on other high quality sites across the web, and on m ...

    Santa Monica

    5 days ago

  • Work in company

    Sr. Sales Manager

    Samsung Electronics America

    We are currently looking for a talented Sr. Sales Executive, focused on our owned and operated inventory and audience extension, · This Sr. Sales Executive position is based in Los Angeles with domestic US travel as needed and will report to the Pod Lead. · Your ability to intera ...

    Los Angeles

    1 month ago

  • Work in company

    Client Partner

    TalentOla

    The Client Partner – Communications, Media & Entertainment (CME / M&E) is a senior client-facing leadership role responsible for owning and growing strategic enterprise accounts. · Owning one or more strategic CME/M&E enterprise accounts with full P&L responsibilityServing as a t ...

    Los Angeles, CA

    1 month ago