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Karina Lim

Karina Lim

Student at Northeastern University

Marketing / Advertising / Public Relations

Boston, City of Boston, Suffolk

Social

About Karina Lim:

Current second year student at Northeastern University with a Bachelor of Business Administration and a concentration in Marketing and Supply Chain Management.

Experience

TAMID at Northeastern Boston, MA

Consulting Project Manager Mar 2025 - Present

Managed a team of 3 consultants to establish a comprehensive marketing and branding strategy for an online nutrition retailer

Delivered actionable branding strategies that contributed to doubling website traffic month-over-month and enhancing customer engagement

Participated in weekly education sessions focused on financial literacy, consulting, and professional development

Amari Start Up Boston, MA

Project Intern Sep 2024 - Dec 2024

Conducted in-depth market research for a Georgetown Master’s graduates' startup, shaping early-stage business strategies

Led weekly interviews with 20 college students from 5 universities to find key insights on college dating and hookup culture

Synthesized findings into two executive summary slide decks, presenting actionable recommendations to co-founders

Analyzed AI integration and user feedback to inform product development and expansion strategies

ZSpace Inc. San Jose, CA

Quality Assurance Intern Jun 2024 - Aug 2024

 

Conducted hardware testing and calibration on 300+ new devices, ensuring performance and compliance with specifications

Performed detailed inspections and performance tests, identifying and troubleshooting malfunctions in collaboration with the Senior Staff Hardware Engineer

Documented test results and provided actionable feedback, contributing to product improvements and new product launches

Free People Movement Boston, MA

Retail Sales Manager Nov 2024 - Present

Opened the Newbury Street store, overseeing inventory management and ensuring seamless team collaboration

Led store operations, mastered back-office processes, and maintained communication on ATV and daily conversion rates

Worked with a team of 12 sales associates and 6 retail managers to achieve successful in-store evaluations by the home office

Education

Marketing and Supply Chain Management Student at Northeastern University | D'Amore-McKim School of Business

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