
Karina Lim
Marketing / Advertising / Public Relations
About Karina Lim:
Current second year student at Northeastern University with a Bachelor of Business Administration and a concentration in Marketing and Supply Chain Management.
Experience
TAMID at Northeastern Boston, MA
Consulting Project Manager Mar 2025 - Present
Managed a team of 3 consultants to establish a comprehensive marketing and branding strategy for an online nutrition retailer
Delivered actionable branding strategies that contributed to doubling website traffic month-over-month and enhancing customer engagement
Participated in weekly education sessions focused on financial literacy, consulting, and professional development
Amari Start Up Boston, MA
Project Intern Sep 2024 - Dec 2024
Conducted in-depth market research for a Georgetown Master’s graduates' startup, shaping early-stage business strategies
Led weekly interviews with 20 college students from 5 universities to find key insights on college dating and hookup culture
Synthesized findings into two executive summary slide decks, presenting actionable recommendations to co-founders
Analyzed AI integration and user feedback to inform product development and expansion strategies
ZSpace Inc. San Jose, CA
Quality Assurance Intern Jun 2024 - Aug 2024
Conducted hardware testing and calibration on 300+ new devices, ensuring performance and compliance with specifications
Performed detailed inspections and performance tests, identifying and troubleshooting malfunctions in collaboration with the Senior Staff Hardware Engineer
Documented test results and provided actionable feedback, contributing to product improvements and new product launches
Free People Movement Boston, MA
Retail Sales Manager Nov 2024 - Present
Opened the Newbury Street store, overseeing inventory management and ensuring seamless team collaboration
Led store operations, mastered back-office processes, and maintained communication on ATV and daily conversion rates
Worked with a team of 12 sales associates and 6 retail managers to achieve successful in-store evaluations by the home office
Education
Marketing and Supply Chain Management Student at Northeastern University | D'Amore-McKim School of Business
Professionals in the same Marketing / Advertising / Public Relations sector as Karina Lim
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