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Jennifer Bowman

Jennifer Bowman

Global Marketing Director | Events, Brand, Content

Marketing / Advertising / Public Relations

New York City, New York

Social

Services offered

An experienced marketing director at the forefront of industry trends, specializing in brand, content, and event marketing. A strategic mind who collaborates with cross-functional teams and stakeholders to meet business goals and is known for being an agile, responsible and trusted leader. With 10+ years of progressive marketing experience, I have a track record of achieving KPIs and company objectives — from ideation to execution.

Performance marketing
Brand strategy
Content marketing
Marketing director
Event marketing
Approximate rate: USD$ 150 per hour

Experience

I am a strategic marketing leader with over a decade of experience, specializing in brand strategy, content marketing, performance marketing, and event marketing. Most recently, as the Global Marketing Director at Advertising Week, I led a team that achieved a 30% year-over-year increase in ticket revenue and a 4.3x ROAS through data-driven strategies and targeted campaigns. I have a track record of optimizing marketing operations, developing high-impact content strategies, and leveraging data and analytics to enhance audience engagement. Whether managing omnichannel campaigns, refining paid media strategies, or leading cross-functional teams, I excel at blending creativity with performance to deliver measurable results.

Education

I have a Bachelor of Science in Psychology and a Master of Arts in Counselor Education from the University of Central Florida.

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