Charlotte Anthony

Director of Communications & Content — Hearth, Patio & Barbecue Association

Oct 2024 – Present

• Lead association-wide communication strategy, shaping messaging, brand narrative, and multichannel campaigns for a 5,000+ attendee national trade show.
• Transform complex industry data and trends into compelling stories that engage members, policymakers, and media.
• Partner with cross-functional teams and 11 regional affiliates to ensure unified communication strategy across paid, digital, and partner channels.
• Serve as a strategic advisor to senior leadership, guiding communication direction and reputational positioning.
• Oversee editorial strategy for newsletters, resource centers, toolkits, and campaign assets to support member education and business needs.
• Direct agencies, vendors, and internal contributors to execute integrated communications and digital initiatives.
• Utilize analytics to evaluate performance and optimize messaging, content mix, and channel strategy.

Director of Communications — American Chemistry Council (ACC)

Dec 2022 – Oct 2024

• Led strategic communications for six industry sectors, shaping complex scientific and regulatory information into clear, actionable narratives for policymakers and the public.
• Built comprehensive annual and campaign-specific communication strategies aligned with advocacy and policy goals.
• Served as primary media liaison, managing press outreach, crisis response, and proactive pitching to national outlets.
• Developed high-impact advocacy materials including toolkits, infographics, one-pagers, and digital assets to support federal and state-level policy initiatives.
• Collaborated with policy, government affairs, social media, and research teams to create integrated messaging across traditional and emerging media.
• Analyzed audience insights, media data, and campaign performance to refine strategy and ensure effective storytelling.

Senior Content Marketing Strategist — Massachusetts College of Pharmacy & Health Sciences

Jan 2022 – Dec 2022

• Directed content strategy for 100+ academic programs, creating data-driven campaigns that increased prospective student inquiries by 20%.
• Translated complex health sciences content into accessible, inspiring stories for prospective students, alumni, and partners.
• Oversaw multichannel content operations including web, email, print, social, video, and executive publications.
• Built audience personas and journey maps to inform messaging strategy and drive inbound engagement.
• Planned editorial calendar and maintained consistent brand voice across all university channels.
• Partnered with faculty, academic leadership, and digital marketing teams to align content with institutional priorities.
• Used analytics, SEO insights, and performance data to optimize messaging and improve campaign outcomes.

Senior Marketing Specialist — UT Health San Antonio, Graduate School of Biomedical Sciences

Feb 2015 – Jan 2022

• Crafted strategic marketing and communication plans for 21+ graduate programs, integrating digital, print, social, and multimedia strategies.
• Served as Editor-in-Chief of The Pipette Gazette, producing 1,300+ articles and 54 videos that translated scientific achievements into compelling stories.
• Created multi-channel campaigns (SEO/SEM, paid social, retargeting, web, press outreach) to drive recruitment and awareness.
• Developed new programs and initiatives—including events and community engagement projects—that strengthened brand identity and student experience.
• Managed website content ecosystems using HTML, Drupal, WordPress, and Expression Engine.
• Conducted market research and analyzed campaign performance to guide decisions and optimize communications strategy.
• Secured a $20K grant and produced a science education project distributed nationally.
• Coordinated large-scale events (150–600 attendees) and cross-departmental collaborations to support the school’s mission and visibility.

Co-Owner / Marketing & Social Media Consultant — Ayalon Consulting

Feb 2016 – Oct 2021

• Advised small businesses on digital strategy, content creation, and social media communications across 11 accounts.
• Crafted targeted storytelling and visual content to drive brand awareness, engagement, and customer growth.
• Managed paid social campaigns, influencer partnerships, and analytics reporting to inform strategy.
• Developed creative campaigns that increased audience engagement and strengthened brand identity.

Communications Associate — Eastside Pathways

Dec 2013 – Feb 2015

• Managed internal and external communications, creating stories, newsletters, event collateral, and social content.
• Built relationships with 48+ community partners to unify messaging and strengthen collective-impact initiatives.
• Executed PR campaigns, redesigned website content, and supported brand consistency across all channels.
• Planned and promoted events, optimizing communication touchpoints and audience engagement.

M.A. International Studies | Tel Aviv University 

B.A. Communication & Journalism | University of Washington