Jacqueline Hudson-Reed

Visual storyteller with 10+ years of experience translating brand narratives into compelling, multi-platform designs. Skilled in digital campaigns, brand refreshes, and user experience driven by data. Proven in leading projects from concept to completion, collaborating across teams to ensure cohesive messaging. Committed to design that balances polish with purpose—blending usability, empathy, and impact. Experienced in client communication, translating ideas into clear layouts, and coordinating production for quality execution.

Visual storyteller and Senior Marketing Specialist with 10+ years of experience shaping digital campaigns, UX/UI design, and brand strategy. Skilled across Adobe Creative Cloud, Figma, web/UX design, SEO copywriting, and email marketing platforms like Pardot and Constant Contact. Proven success leading projects from concept to launch, delivering accessible, user-centered designs, and growing engagement (22%+ YoY on LinkedIn). Experienced in content strategy, analytics, and cross-platform storytelling, with strengths in collaborating across teams to align creative work with measurable business goals. Background includes managing statewide campaigns for the Iowa Department of Cultural Affairs, developing digital branding standards at EFCO, and producing high-quality creative solutions for USA TODAY’s national advertising network. Recognized for balancing polish with purpose—blending usability, empathy, and visual impact to drive results.

Bachelor of Arts, Graphic Design, Visual Arts, and Creative & Performing Arts – Grand View University, Summa Cum Laude, 3.92 GPA. Formal training in Adobe Creative Cloud, drawing/painting, theatrical design, and design theory. 

Ongoing professional development in UX/UI design, SEO, Figma, HTML, CSS, prototyping, wireframing, Salesforce Pardot, and digital marketing strategy, with hands-on experience applying these skills to web, email, and campaign design