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Des Moines
Rafael Gonzalez

Rafael Gonzalez

Graphic Designer

Marketing / Advertising / Public Relations

Des Moines, Township of Lee, Polk

Social

About Rafael Gonzalez:

A seasoned Web UX and Graphic Designer with a proven track record in the advertising and marketing industry. Passionate about crafting seamless experiences that connect people with information and products, ensuring they are both accessible and engaging.

Experience

Web UX / Graphic Designer

Grey Dog Media, LLC | West Des Moines, IA
July 2021 – April 2024

  • Web UX & UI: Created interactive web experiences for Hy-Vee Seasons magazine and other unreleased projects.
  • Achievements: Delivered high-quality web designs for over a million unique visitors, improving user experience and conversion rates.
  • UX Research: Drafted strategies to boost traffic, enhancing website accessibility with documentation and templates.
  • Developer Collaboration: Made component libraries with Figma and expanded client brand systems for project compatibility.
  • Prototyping: Developed Figma prototypes adhering to brand guidelines and best UI/UX practices, defining workflows and project structures.

Creative Graphic Designer

Hanson Watson Associates | Moline, IL
2004 – 2021

  • Design Management: Oversaw the creation of marketing materials such as brochures, invitations, and flyers.
  • UI/UX Contributions: Enhanced usability and aesthetics of client websites and digital products.
  • Brand Consistency: Ensured all designs followed brand guidelines across platforms.
  • Video Projects: Directed video editing for cohesive storytelling and visual appeal.
  • Ad Design: Produced impactful print and digital ads for successful marketing campaigns.

Graphic Designer

Hola America Newspaper | Moline, IL
2003 – 2004

  • Editorial Design: Specialized in layout, photojournalism, and advertisement creation.
  • Photo Editing: Performed photo editing and color correction to maintain visual consistency and impact.

Graphic Designer

Cosmolaser Advertising Company | Leon, Guanajuato, Mexico
2000 – 2002

  • Collateral Design: Designed brochures, invitations, and other marketing materials.
  • Logo Design: Delivered innovative logos that reflected clients' brand identities.

Education

Bachelor’s Degree in Graphic Design

Universidad de Guanajuato, Mexico
Graduated Magna Cum Laude

  • Attended numerous workshops, lectures, and conferences on:
    • Design
    • Stock photography and image collection
    • Paper knowledge
    • Art direction
    • Printing
    • Advertising
    • Public relations
    • Web marketing

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