Lucila Cejas

Senior bilingual researcher and strategist specializing in the entertainment industry. I create data-driven marketing strategies that elevate content visibility and engage diverse audiences. With a robust background in cultural insights and performance analysis, I excel at collaborating across teams to deliver innovative solutions that resonate with viewers.

Legally able to work in the United States, Argentina, and the European Union.

Freelance | Senior Strategist
August 2020 - Present

• SPCSHP (Chase Bank): Led data analysis, market research, and brand strategy initiatives (2024).
• CINCO DESIGN (Under Armour, Crocs, Electronic Arts): Delivered consumer insights, persona development, and creative briefs; facilitated client workshops (2023-2024).
• INDUSTRY (LEGO): Spearheaded customer-focused research and strategic initiatives (2022).
• LANDOR & FITCH (S&P Global, Comcast Business): Drove culture-focused strategic projects (2021).
• SPARROW STRATEGY (First Tech Federal Credit Union): Moderated in-depth interviews for creative testing (2021).
• SOCKEYE: Led brand discovery and development for international new business pitches (2021).
• NORTH: Conducted qualitative and quantitative research for new business pitches (2020).

Brand and Cultural Strategist
NORTH | 2016 - 2020

• Developed research and strategy for clients across industries including Focus Features, LAIKA Studios, Columbia Sportswear, Hydro Flask, and Peet’s Coffee.
• Delivered market research, personas, product ideation, briefs, and client workshops; led focus groups and cultural trends presentations.

EDUCATION

University of Oregon | Master’s in Strategic Communication | 2016 | GPA: 4.0

• Thesis: Created a communication strategy for LAIKA Studios to engage Gen Z and Millennial parents.

Portland State University | Bachelor’s in Communication Studies | 2012

• Managed and transformed the TV station into an official university publication; led student training and content production.