Isaac Laprade

Throughout my career, I have consistently achieved impressive results, including driving revenue growth, building strong client relationships, and surpassing targets. I have a diverse range of skills in areas such as strategic account management, project management, sales operations, and digital advertising. My MBA and bachelor's degree in business administration provide me with a solid foundation to combine effective sales strategies with strong business acumen and relationship management expertise.

BrightEdge Technologies
Manager of Strategic Global Accounts – November 2021 to Present
• 2023 H1 performance: 109% to goal, 100% account retention and $149K in upsell. $620K in total sales from a $471K objective.
• Drove 106% Year-over-Year (YoY) renewal and upsell attainment goal in 2022, continuing a demonstrated track record of driving
revenue growth and customer satisfaction.
• Cultivate enduring client partnerships by securing multi-year agreements for more than 60% of renewed accounts, ensuring a
consistent and robust revenue stream through long-term relationships.
• Lead strategic initiatives, build executive relationships at the C-suite level, and oversee financial management for a portfolio of 20
Fortune 100 accounts.
• Manage SaaS subscriptions, renewals, and customer success, drive upsells and expansions, and cultivate strong customer
relationships to achieve exceptional outcomes and sustainable growth.
• Develop comprehensive account mapping strategies, cultivate executive relationships, and execute account strategies across
Marketing, IT, and C-suite stakeholders.
• Implement a streamlined and measured sales process, ensuring efficiency, goal attainment, and timely renewals for sustained
revenue growth.
• Strategically expanded technical software partnership while navigating multi-faceted software expansions and negotiating
contracts with some of the largest global Fortune 100 brands.
Nor-Cal Umpires Association
 

Baseball Umpire – March 2002 - Present
• Execute strategy, control the chaotic, absorb constant criticism with dignity, remain calm with irate fans and coaches and most
importantly defuse both them and the situation quickly. Enforce all regulations and ensure appropriate behavior, and sportsmanship.
 

Black Diamond
Project Manager – June 2020 to November 2021
• Surpassed the objective by 129% in the field from July 2020 to December 2020.
• Achieved $1.5 million in design and sales within the first 12 months.
• Recognized for exceptional performance and promoted to the position of Senior Project Design Sales Specialist within 9 months.
• Managed sales, project design, and construction management for Northern California's largest full-service landscape remodeling company.

FrontRow.com

Sales Operations Manager – June 2019 to May 2020 - Education Technology – School Safety/Security and Classroom Audio/Video
• Leadership and management of customer care, technical services, inside sales, sales operations, procurement, manufacturing services, production, warehousing, and logistics.
• Optimized sales team performance through data-driven analytics, superior customer service, and cultivating strong cross- functional dealer/vendor relationships.
• Developed a highly accurate monthly and quarterly sales forecasting and reporting model within Salesforce Sales Module, achieving a remarkable +/-10% accuracy.
• Mentored sales team members on effective pipeline management and proficient CRM and mobile sales application utilization.
• Conducted weekly reviews of Salesforce pipeline management with sales representatives, RVPs, or VPs of Sales, ensuring
FrontRow
streamlined sales processes.

 
Adtaxi
Digital Strategist – February 2018 to June 2019
• Achieved a national ranking of 5 out of 25 in gross sales by leveraging identification and prioritization of lucrative opportunities.
• Generated pipeline effectively through targeting decision makers and data-driven ad consulting.
• Account-Based Management while maintaining face-to-face appointments and prospecting calls in Salesforce.
• Drove enterprise-level cross-channel media strategy with AI optimization, social media, RTB mobile marketing, programmatic
display, paid search, SEO, YouTube, and video RTB combined with e-commerce attribution to track and maximize ROI.
• Complete end-to-end campaign management including campaign implementation, tag creation, budget, and reporting.

Hearst Bay Area
Digital Sales Strategist – July 2016 to February 2018
• Responsible for $3 million in annual digital advertising sales. 115% all-in digital growth during 2017
• Drove new digital revenue across the entire product portfolio for three assigned sales teams.
• Worked cross-functionally between sales, finance, product, marketing, and management to develop new product initiatives. • $300,000 RMR in Digital Sales during the first 3 months of employment, national in-house ad agency partnership with 36-Mile
 

AT&T Advertising Solutions
Account Executive – March 2008 to July 2016
• The only San Francisco Account Executive that grew the portfolio of advertising during 2015
• Highest volume of YP. Com digital sales in the Bay Area during 2014 at $637,000 in annual billing
• Qualified for CEO Winners Circle at 102.7% for 2013 results, $2.4 million in handled annual advertising. • Handled and serviced $2-3 million in advertising revenue for YP, formerly AT&T Advertising Solutions. • 147.5% on all internet products for YTD 2013, i.e., $213,620 net growth for IYP or 123.8 % to goal\
 

Schering Plough Corporation
Territory Manager – July 2006 to March 2008
• Increased weekly market share for AVELOX (antibiotic) by 151% during the first eight months in the field from 7.9% to 19.8% • Finished first quarter of 2007 ranked 190 of 525 after entering territory ranked 434.
 

AGI Publishing Inc.
Area Branch Manager - July 2005 - July 2006
• Oversaw approximately $9,000,000 in advertising sales, 5,000 accounts, and distribution of over 1 million countywide directories.
• Hired, trained, and retained 35-42 Account Executives, 5-6 District Sales Managers, and two office administrators. 

District Sales Manager - November 2003 - July 2005
• Highest overall gain in the company during 2005 at 213%
• 290% improvement from the team’s 2003 Sonoma campaign performance during the 2004 campaign 

Account Executive – September 2002 – November 2003
• Sold $276,000 worth of annual yellow page new business. 157% of quota and 37% greater than the next best
• Ranked top 3% of account executives out of 670 for Central and Northern Califor

MBA

BS Business Administration