Harper Lawson

At the age of 9, I had solidified in my mind that I would be the first female player in the NFL. Today that dream has changed into being on the sidelines of the NFL. I now aspire to be an NFL sideline reporter, though my aspirations could change yet again. However, my love for sports journalism is unwavering. I am now a Alumni of the University of Georgia with a degree in journalism and a minor in English.

During my time at Georgia I was an active participant in the University of Georgia's Equestrian team. The team is what originally brought me to Georgia along with the Grady College of Journalism and Mass Communication. Besides the attention to detail that the equestrian team has instilled in me, it has been the journalism program that has readily prepared me for life after college. The articles and multimedia projects I have crafted have helped shape me as a journalist and fostered my love of research.

My sports of interest include baseball, football, volleyball and basketball but writing or attending any sport brings me joy. My love of Maria Taylor has inspired me to excel as a student-athlete, and I aspire to travel the country interviewing athletes and coaches alike one day.

I have a diverse background in sports media, digital content creation, and team management, with a strong foundation in journalism and sports marketing. My professional journey includes hands-on experience with the Dallas Wings and leadership roles in collegiate athletics. Here’s a brief overview of my key experiences and accomplishments:

Digital Media Intern, Dallas Wings

• Content Creation: Developed and produced digital content, including videos and social media posts, to enhance team engagement and visibility.
• On-Court Interviews: Assisted in setting up and conducting interviews with team members and coaches, ensuring smooth operations and high-quality output.
• Collaboration: Worked closely with Casey Buscher to coordinate interviews and promotional activities.

UGA Equestrian Team Member

• Athletic Training and Competition: Competed at a high level in collegiate equestrian events, demonstrating discipline and a strong work ethic.
• Leadership: Mentored junior team members, facilitated team communication, and fostered a collaborative team environment.
• Social Media Management: Created and managed content for the team’s social media platforms.

Additional Experience

• Content Development: Produced news packages and multimedia content for various platforms during my time at the University of Georgia, honing my skills in digital media and storytelling.
• SEO and KPI Implementation: Utilized SEO strategies to enhance content visibility and engagement, and monitored KPIs to optimize performance.

Skills and Expertise

• Digital Content Creation: Proficient in creating engaging digital content across various platforms, including social media, video production, and multimedia storytelling.
• Sports Media Knowledge: In-depth understanding of sports media landscape, including current trends, technologies, and best practices.
• Leadership and Teamwork: Strong leadership abilities with experience in mentoring and team coordination, fostering a positive and productive work environment.
• Social Media Marketing: Experienced in managing social media accounts, creating promotional campaigns, and engaging with audiences to build a strong online presence.
• Communication: Excellent verbal and written communication skills, with the ability to convey information effectively and engage with diverse audiences.

My professional experiences have equipped me with a robust skill set and a deep passion for sports media, making me well-suited for roles in content creation, digital marketing, and team management within the sports industry.

Bachelor of Arts in Journalism, University of Georgia

• Graduation: 2024
• GPA: 3.7
• Minor in English
• Key Areas of Study:
  • Digital Media Production: Gained proficiency in video editing, multimedia storytelling, and content creation across various digital platforms.
  • Sports Journalism: Developed a strong understanding of sports media, including athlete interviews, feature writing, and overall interviewing techniques.
  • Social Media Marketing: Learned strategies for managing and promoting content on social media platforms, enhancing audience engagement and visibility.
  • SEO and Analytics: Studied search engine optimization and key performance indicators to optimize digital content for better reach and engagement.

Relevant Projects and Achievements:

• News Packages: Produced comprehensive news packages as part of coursework, demonstrating skills in video production, editing, and storytelling.
• Digital Producer of Capstone Documentary: Actively managed and created content for the UGA Grady social media accounts, communicated with college PR representatives and promoting the documentary,
• Internship Experience: Applied academic knowledge during internships, particularly with the Dallas Wings, where I worked on digital media projects, conducted interviews, and strengthened on camera skills
• My education at the University of Georgia provided a solid foundation in journalism and digital media, equipping me with the skills and knowledge necessary to excel in the sports media industry.