Hank Azarian
Marketing / Advertising / Public Relations
Services offered
I specialize in driving digital growth through data-driven marketing strategies, with a focus on:
- Organic audience acquisition and SEO optimization
- eCommerce revenue generation through content and conversion strategies
- Enhancing online visibility and boosting engagement
With over 20 years of experience working with leading media brands and startups, I help businesses achieve measurable revenue growth by leveraging tailored strategies that align with their goals
Experience
- Audience Growth & SEO Leadership: Spearheaded AI-driven SEO strategies at Raptive, leading to a 25% increase in revenue across 5,000+ sites, and achieved a 19x organic traffic growth at Refinery29.
- Revenue-Driven Digital Strategies: Developed and executed data-driven marketing strategies that boosted engagement and significantly increased digital ad revenue for leading media brands like TMZ, Refinery29, and Raptive.
- Cross-Industry Expertise: Successfully implemented growth marketing initiatives across diverse industries, including eCommerce, media, and SaaS, helping businesses optimize performance and scale their digital presence.
- Team Leadership & Collaboration: Led cross-functional teams, aligning marketing, product, and sales functions to drive business outcomes and foster a data-centric culture.
- Performance Analytics & Optimization: Leveraged advanced analytics and data insights to inform marketing strategies, optimize content, and improve user acquisition and retention across multiple platforms.
Education
- Juris Doctor (J.D.), Southwestern University School of Law
- Bachelor of Arts (B.A.), History, Chapman University
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