Brian Ratzker

My Current Role & Recent Work (2024-Present) I'm currently working as an SEO Consultant on contract with Highway One Marketing and recently completed a project with Catalyst (a B2B global nonprofit). In these roles, I've delivered impressive results including a 17% increase in qualified leads for a senior care provider and a 67% lift in booked demos for a SaaS security company through AI-powered content initiatives.

My Core Experience (2014-2024) My primary experience comes from a decade-long tenure at Acronym Media in New York, where I served as Executive Director of Performance Marketing and SEO Strategy. This role was comprehensive, covering:

• Cross-channel revenue growth - I consistently delivered substantial revenue increases (29-200%) across luxury hospitality, retail, and pharmaceutical brands
• SEO & content strategy - I developed enterprise-level SEO frameworks that generated millions in revenue growth and dramatic increases in organic traffic (88-150%)
• Paid media & analytics - I managed complex campaigns using advanced analytics platforms, achieving 15-30% occupancy lifts for luxury hospitality properties
• Leadership - I led a 15-member cross-functional marketing team managing a $15 million annual budget

My Industry Focus I've specialized in working with premium brands across B2B, hospitality, pharmaceutical, and retail sectors, with particular expertise in luxury hospitality and enterprise software.

My Key Strengths My experience demonstrates a unique ability to integrate technical SEO, paid media, content strategy, and analytics into cohesive strategies that drive measurable business results, while effectively leading teams and managing substantial budgets.

Pennsylvania State University - University Park, PA I earned a Bachelor of Arts degree with a Marketing major and Business Logistics minor. This educational foundation provided me with the core business and marketing principles that have supported my career in digital marketing and performance optimization.

Professional Certifications & Technologies Beyond my formal degree, I've developed expertise in numerous industry-standard tools and platforms including:

• AI tools: ChatGPT, Claude, Perplexity, Gemini
• SEO platforms: BrightEdge, Conductor, SEMrush, ahrefs, Screaming Frog
• Analytics: Google Ads, Adobe Analytics, GA4, Google Search Console
• Content management: AEM, WordPress
• Project management: Asana, Teamwork, Jira

This combination of formal marketing education and hands-on technical certifications has equipped me with both the strategic foundation and practical skills needed to drive measurable results in digital marketing.