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Bethany Pavinich

Bethany Pavinich Blog

Creative Strategist | CX, UX, CRO Marketing

Philadelphia, City of Philadelphia, Philadelphia

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Bethany Pavinich

1 year ago

PX vs. CX: Unpacking the Differences, Why They Matter, and Research Tools for Success

Accurate PX research ensures we capture the full complexity of patient routines and care needs. · Patient Experience (PX) and Customer Experience (CX) are terms that describe how people interact with services, but they focus on very different aspects. In this article , I want to ...

4 min. reading time · 0 likes · 0 comments

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Bethany Pavinich

1 year ago

OPPORTUNITY

Why CX Should Drive Creative, Marketing, and UX Strategies

3 min. reading time · 0 likes · 0 comments

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