Bethany Pavinich Blog
Philadelphia, City of Philadelphia, Philadelphia
Bethany Pavinich
1 year ago
PX vs. CX: Unpacking the Differences, Why They Matter, and Research Tools for Success
Accurate PX research ensures we capture the full complexity of patient routines and care needs. · Patient Experience (PX) and Customer Experience (CX) are terms that describe how people interact with services, but they focus on very different aspects. In this article , I want to ...
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1 year ago
Why CX Should Drive Creative, Marketing, and UX Strategies
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