Bethany Pavinich

Hi, I’m Beth, a Creative Strategist and CX/CRO expert with a dynamic career spanning over 25 years. I’ve evolved from a creative professional into a multifaceted strategist, blending customer experience (CX), conversion rate optimization (CRO), and digital strategy to deliver data-driven, customer-focused solutions that achieve measurable results.

I specialize in:

• CX and CRO Integration: Enhancing customer journeys to boost engagement, loyalty, and ROI.
• Data-Driven Strategies: Leveraging research and analytics to craft actionable strategies that align with business objectives.
• Creative Problem-Solving: Turning customer insights into impactful creative solutions that drive conversions.

Throughout my career, I’ve worked extensively with agencies and brands across industries, including pharma, fintech, B2B SaaS, and e-commerce. I’ve also led initiatives like founding the Experience and CRO vertical at a performance marketing agency, showcasing my ability to innovate and drive results in fast-paced environments.

Whether you need Creative Strategy, CX/UX expertise, or CRO insights that connect with your audience, I’d love to help your business thrive. Let’s connect!

Over the course of my 25-year career, I’ve evolved from a creative professional into a multifaceted expert in UX, customer research, strategy, CX, CRO, and creative strategy. My journey has been guided by a strong desire to deliver customer-driven solutions, always letting research and data serve as the foundation for innovative, impactful strategies and creative outcomes.

My career progression reflects a deep commitment to understanding and addressing customer needs:

• Starting in creative roles, I developed a strong foundation in storytelling and design.
• Transitioning into UX and research, I honed my ability to uncover insights through data and user behavior.
• Expanding into CX, CRO, and creative strategy, I focused on creating holistic experiences that drive growth and align with business objectives.

At my last position with a small PPC and performance marketing agency, I spearheaded the development of their Experience and CRO vertical, introducing new capabilities that combined customer insights, data-driven decision-making, and innovative strategies to enhance client results. This initiative helped elevate the agency’s offerings and demonstrated my ability to lead cross-functional teams in delivering measurable impact.

My diverse background, entrepreneurial mindset, and passion for customer-focused problem-solving enable me to adapt to the ever-changing needs of clients. Whether as a full-time leader or consultant, I specialize in bridging creativity, strategy, and data to craft solutions that achieve meaningful results.

• Certified Training: CXPA Certification Training
• Advanced Coursework:
  • MIT: Qualitative Research Methods
  • Harvard: Data Science: Visualization
  • CXL: Conversion Optimization, Digital Psychology, and Persuasion
  • Nielsen Norman Group (NN/G): User Research Methods and User Interviews
• Degree: B.S. in Communication Design (Advertising), Kutztown University