Becky Purvis

Strategic Senior Director, People Communications & Employee Experience with extensive experience enhancing employee engagement and organizational culture through innovative, compliant communications. Proven expertise in internal communications strategy, change management, and stakeholder alignment, driving measurable improvements in engagement, adoption, and satisfaction. Skilled in developing standardized processes, leading training programs, and leveraging analytics to optimize messaging and strengthen transparency, trust, and workforce alignment across global teams.

Senior Communications Manager, Stock Plan Services / Senior Marketing Manager, Tax-Exempt

Fidelity Investments, Westlake TX ​03/2022 to Present

• Lead strategic communications for global employer-sponsored benefits, compensation, and financial wellbeing programs, aligning messaging with organizational objectives and enhancing overall employee experience.

• Design and execute integrated people communications and engagement strategies across benefits, equity compensation, retirement, and wellbeing initiatives, increasing participation and improving workforce understanding of complex programs.

• Translate complex ESPP, equity, and total rewards programs into clear, actionable employee communications, strengthening trust, accessibility, and informed decision-making across diverse employee populations.

• Direct communications for high-impact program launches, wellness campaigns, and enterprise events, ensuring alignment, compliance, and brand consistency.

• Leverage engagement and participation data to identify communication gaps, mitigate risk, and optimize employee experience strategies, driving measurable improvements in enrollment, satisfaction, and program utilization.

Employee Communications Program Manager / Web Operations Project Manager
Texas Instruments, Dallas, TX​ 08/2019 to 03/2022

• Led strategic HR communications and global employee communications strategy, driving alignment across HR systems, benefits communications, and enterprise-wide change initiatives to enhance employee experience and engagement.

• Directed end-to-end change communications for global HR technology rollouts, translating complex system and benefits impacts into clear, actionable messaging that improved adoption and reduced transition friction.

• Partnered cross-functionally with HR, IT, and regional leadership to ensure accurate, consistent, and culturally aligned people communications across multiple geographies and diverse employee populations.

• Developed executive-level presentations, talking points, and enterprise messaging frameworks to strengthen leadership visibility, reinforce organizational priorities, and support strategic workforce initiatives.

• Established and monitored communication metrics and engagement analytics, leveraging insights to optimize messaging strategy, improveintranet effectiveness, and elevate overall employee experience outcomes.

Marketing Communications Consultant ​

Purvis Communications, LLC, Denver, CO ​06/2016 to 07/2019

• Directed strategic communication initiatives for nonprofit and higher education clients that strengthened audience engagement, aligned messaging with organizational priorities, and enhanced overall experience across multi site operations.

• Designed and implemented integrated communication plans and messaging frameworks to support change management, culture transformation, and executive visibility initiatives.

• Led internal brand storytelling and digital content strategy, optimizing intranet, email, and web platforms to improve information accessibility, engagement metrics, and employee trust.

• Partnered cross functional stakeholders to advance advocacy initiatives, reinforce organizational values, and drive measurable improvements in engagement scores.

• Leveraged analytics, feedback data, and performance metrics to refine communication strategies, increase adoption of key programs, and continuously improve experience outcomes.

Senior Editor / Creative Lead ​

Ruffalo Noel Levitz, Denver, CO ​03/2014 to 05/2016

• Led creative strategy for 30+ higher eduction clients using multichannel platforms to strengthen audience engagement, align organizational messaging, and enhance overall audience experience.

• Designed and executed data-driven listening initiatives, including surveys and focus groups, translating insights into targeted messaging that improved audience engagement scores and retention metrics.

• Partnered with client stakeholders to develop strategic messaging frameworks that supported recruitment initiatives.

• Managed stakeholder relationships across business units, maintaining high trust and adoption rates while ensuring consistent and compliant communications delivery.

• Leveraged analytics dashboards and engagement metrics to refine communication campaigns, optimize channel performance, and drive measurable improvements in employee participation and satisfaction outcomes.

Marketing Coordinator ​

Medtronic, Boulder CO ​3/2012 to 02/2014

• Developed and executed compliant internal communications strategies, ensuring alignment with global regulatory standards and company policies.

• Designed and delivered communications programs to engage and align cross-functional teams, driving organizational cohesion and productivity.

• Established standardized processes and best practices for communications, enhancing operational efficiency and consistency across regions.

• Led training initiatives for staff on compliance and communication protocols, strengthening organizational adherence to regulatory requirements.

• Partnered with leadership to create strategic communications that foster engagement, clarity, and a positive sales experience.

Master of Business Administration

University of Texas at Arlington

Bachelor of Arts: Communication

Wichita State University