Andrew Reich

A results-oriented UX/UI professional with over 15 years of expertise in e-commerce, seamlessly blending strategic design leadership with practical development and problem-solving skills. Proven track record of driving digital transformation and crafting exceptional user experiences that yield quantifiable business results. Deeply rooted in user-centered design principles, ensuring every project delivers on its promise. Excels in nurturing talent, fostering cross-functional collaboration, and translating business objectives into cutting-edge, innovative solutions.

Over 15 years of UX/UI leadership and front-end development experience, primarily at Barnes & Noble Education where I directed user experience strategy for 200+ college bookstore sites serving millions of users. Led cross-functional teams, conducted user research, and implemented accessibility standards while managing both design strategy and technical implementation. Proven track record of driving measurable business results through data-driven UX decisions, including 12% conversion rate improvements and significant operational cost reductions. Currently consulting on digital solutions while bringing expertise in e-commerce optimization, user research methodologies, and bridging technical and business requirements.

Masters degree in Fine Arts from UMass Amherst