Amy Javens

As a qualified and experienced fitness professional, coach and former professional triathlete &Ironman Champion, I have spent years directing, coaching, training and instructing athletes and adults in performance, fitness and wellness-related business services. My mission focus is to bring awareness, acceptance and advocacy for those who are diagnosed with primary lymphedema.

E X P E R I E N C E

OWNER/DIRECTOR OF OPERATIONS

CYCLE LIFE STUDIO, SHARON, PA MAY 2021 - PRESENT

Creator of the state-of-the-art cycling studio Supervise studio manager, interns and instructors

Strategize marketing and sales to increase clientele and revenue Direct and lead all marketing, social media, local news, website, publications, email, Mindbody Business, among others

Onboard and mentor instructors, staff and interns Website design, construction, and maintenance

Design motivating music and YouTube playlists, and FTP workout profiles in Spivi Smart Training System and execute in class

Community engagement including public events and charity fundraisers Successful grant applicant

OWNER | COACH

SCRIPTFIT, LLC VIRTUAL FITNESS COACHING COMPANY JULY 2019 - PRESENT

Provide an array of virtual fitness, strength, & nutritional services for individual clients & communicated on a weekly basis

Coordinated individualized plans with RDN and physical therapists to ensure a high-quality fitness regimen for clients

Market & promo services via email and social media

E X P E R I E N C E

SALES & MARKETING; LEADERSHIP TEAM

QT 2 SYSTEMS

SEPTEMBER 2013 - PRESENT

Analyze monthly revenue from sales & strategize/coordinate marketing/sale campaigns to generate revenue

Develop, coordinate and moderate virtual continuing education summit for partners and USAT coaches

Direct staff of coordinators to service partner with training plans, resource development, on event site coaching, consultation

Provide on-site coaching and LLC representation at race events, expos and forums

LLC creative lead of Mailchimp landing pages, email marketing, email journeys, and analytics

Monitor social media posts and ads to support branding, sales and marketing campaigns including Instagram, Facebook and LinkedIn

QT2 Training Director (Leukemia & Lymphoma Society) 

Cycle Lead in LLS Bike For Breakthrough video campaign. Worked with production crew, LLS, and directors to deliver script & routine

• Team Player and Collaborator with QT2 partner Leukemia and Lymphoma Society (Team In Training & Athlete Initiatives)

Develop & deliver contractual scopes

Monitor TNT event social media groups (FB, IG, Strava) Onboard TNT event coaches

Assist transition from local to virtual based coaching shift with the TNT organization

Develop and update content calendars

P R O F E S S I O N A L

T R I A T H L E T E

 Professional & Elite Age Triathlete

 USA Triathlon Elite Card / QT2 Systems Pro Team

 Competed on the Ironman Professional circuit for Pro Prize Purse

 Fulfilled sponsorship obligations with various industry partners

A T H L E T I C &

A C H I E V E M E N T S

Mercer County Athletic Hall of Fame: 2024

Ironman Champion Los Cabos: 2017

Iron Distance Champ Beach2Battleship: 2015 IM PR 9:26/70.3 PR 4:25: 2015

10x IM World Champion qualifier 8th IMWC 2012

10x Boston Marathon qualifier

Div 1 Collegiate Scholarship Athlete. 1990 PIAA State 300m Hurdle Champion

PIAA Medalist Long Jump/Hurdles: ‘89-’90 USAT&F Interscholastic National Team Honorable Mention (300m Hurdles)

1 - 1 C O A C H I N G E X P E R I E N C E

Managing individual athlete journeys through recordkeeping and data assessment

Daily communication, response and evaluation of athlete’s daily workout submissions within TrainingPeaks platform

Refer & support athletes’ fueling and nutrition plans with registered dietitian nutritionist Plan, manage and coordinate local group

training sessions such as adult & youth Learn 2 Tri clinics and Open Water Swim practices Attend industry conferences

Develop 1-1 athlete annual training plans, programming, workouts, adaptations, pre-race planning and post-race analysis

E D U C A T I O N

Westminster College | New Wilmington, PA

Master of Education: 1997

Educational Leadership and Administration Slippery Rock University | Slippery Rock, PA Bachelor of Science in Education: 1994 Magna Cum Laude

C E R T I F I C A T I O N S

 USA Triathlon Level 1 Coach: 2014 - present  QT2 Systems Level 3 Expert Coach - present  Adult First Aid/CPR/AE: 2014 – present

 National Board-Certified Teacher: 2008-2018  Elementary Principal Certification: 1998

 Elementary Education Certified: 1997-2018