Amy Hawkins

Achievement‑driven branding and global events expert with 20+ years of success leading large‑scale, multi‑day, multi‑location experiences and building, scaling and evolving brands across complex portfolios; from startups to national powerhouses. I specialize in brand architecture, experiential strategy and the strategic unification of multi‑brand organizations, including post‑merger and acquisition integration.

Known for translating business goals into both brand strategy and immersive event programs, I bring a rare balance of creative vision and operational discipline. I thrive in demanding environments where clarity, accountability and cross‑functional alignment are key to success.

My superpower? Architecting brands that not only drive commerce, but influence culture. From reimagining legacy brands to producing high‑impact global conferences, summits and multi‑day experiential events, I build programs that ignite growth, deepen customer engagement and deliver results that matter.

I am a global events leader, experiential strategist, and brand architect with more than 20 years of experience shaping high impact brand ecosystems and large scale event programs for complex, multi brand organizations. I specialize in brand architecture, experiential strategy, multi brand portfolio leadership, and the integration of brands during mergers and acquisitions.

I translate business goals into brand strategy and immersive experience programs that accelerate growth, deepen customer engagement, and elevate market perception. Throughout my career, I have led enterprise wide brand and event strategy for multibillion dollar organizations, produced 1000 plus attendee global conferences with budgets exceeding one million dollars, and built integrated brand, content, and event ecosystems that drive alignment and year round engagement. I am known for combining creative vision with operational discipline, and I thrive in environments where clarity, accountability, and cross functional leadership are essential.

I have reimagined legacy brands, produced high impact summits, conferences, and roadshows, and developed hybrid experience models that extend value beyond the event itself. My expertise includes brand identity, content strategy, executive communications, public relations, audience insights, digital experience, and integrated go to market planning.

My background spans advertising, CPG, foodservice, healthcare, fitness, retail, nonprofit, and multi brand corporate environments. No matter the industry, I consistently deliver measurable improvements in revenue, brand equity, customer acquisition, engagement, and strategic alignment. My superpower is creating brand and experiential platforms that influence behavior, ignite loyalty, and unify teams during moments of transformation, including post merger integration.

Core strengths:
Brand strategy, global event leadership, experiential design, M&A brand integration, multi brand portfolio management, omni channel marketing, creative direction, and executive communications.

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I strengthen my strategic and marketing capabilities with advanced professional development from top industry institutions. I completed Customer Loyalty Strategy and Application through the Kellogg School of Management at Northwestern University, where I gained deeper expertise in customer behavior, loyalty frameworks, and growth strategy. I also hold the Professional Content Marketer (PCM) certification from the American Marketing Association, which validates my mastery of content strategy, messaging, and integrated marketing best practices.