Alison Barrett

Business Operations and Tech Development Services, including project and program management, corporate communications and training, digital marketing, content creation (writing, editing, and digital publishing), web design, and video/audio production.
 

Solutions-driven professional with 15 years of experience in project management, digital marketing, and strategic communications, specializing in leveraging AI-driven solutions to optimize performance and enable data-informed decision-making. Skilled in training, stakeholder engagement, and team leadership, with a proven track record of delivering innovative, results-oriented projects on time and under budget. Passionate about applying technical expertise in AI development, data annotation, and emerging technologies to drive organizational growth and transformative outcomes.

FEATURED PROJECTS:

● Project Management, Generative AI Development and Training, Content Creator for Tomorrow Web Design and Digital Marketing Agency (2020-2025)
I gained hands-on experience in Generative AI development, training, and prompt engineering, focusing on creating, fine-tuning, and deploying GPT models for real-world applications. I contributed to data annotation and labeling to ensure high-quality datasets, optimized AI-generated content for paid search campaigns, and collaborated on SEO projects involving site audits, keyword analysis, and competitor research. Working closely with design, development, and marketing teams throughout project life cycles, I maintained regular communication with product owners and stakeholders to provide project updates and ensure alignment with business goals.

● Project Management, Communications, and Training Consultant for UCLA Library, Digital Initiatives & Information Technology Operations (2023)
I led the migration of Jira/Confluence for over 440 users from an on-premise setup to the Atlassian Cloud, managing all aspects of communication, training, and user support. This included creating targeted campaigns, organizing training webinars, and developing hands-on learning resources. I collaborated with Atlassian and Service Desk admins to ensure smooth adoption, utilizing Agile methodologies to drive user engagement and project success.

● Project Management, Communications and Training Consultant for Anthem Healthcare Medicare Mandated Marketing (2019-2022)
I managed the project management process via Adobe Workfront for CMS compliance and State DOI approval of digital marketing web pages, coordinating multiple SEO enhancement campaigns. I led a digital proofing team, ensuring timely delivery of Medicare marketing materials while maintaining compliance with corporate and legal guidelines. Additionally, I developed SharePoint applications for project tracking, compiled data for accuracy analysis, and provided graphic design support for marketing communications.

Past Projects & Clients (Partial List):
Intel, Hewlett Packard, IBM, Microsoft, Disney Consumer Products, Disney Home, USA Networks, Home Shopping Network, Interactive Corp., StyleClick.com, Mosaic Productions, TV Guide, Dick Clark Productions, Flower Productions, 10 by 10 Entertainment, 3 Arts Entertainment, United Talent Agency, The Gersh Agency, Broder Kurland, HJTH Attorneys at Law, Interscope Records, Universal Music Group, Broderbund Software, Sierra Entertainment, Ally Financial (formerly GMAC), Bank of America, Wells Fargo, The LA Marathon, Anthem, CVS, Metro Micro L.A., Lee Kum Kee (food sauces brand), Los Angeles County Public Works, UCLA

Certifications & Certificates:
● Certified Scrum Alliance, CSM
● Advanced Certified Scrum Master, A-CSM
● Certified Scrum Professional, CSP-SM
● PMI Certified Associate in Project Management (CAPM)® (In Progress)
● CompTIA Security+ (SY0-601) (In Progress)
● Google Cybersecurity Certificate
● Google Project Management: Professional Certificate

Technical Skills:
● AI: Generative Prompt Engineering and Training, Data Annotation and Labeling, Model Fine Tuning, Custom GPT Development, ChatGPT, Gemini, Co-Pilot, Claude, DALL-E, Sora, Midjourney
● CMS/Web Platforms: WordPress, Joomla, Drupal, Headless Architecture
● Page Builder Frameworks: Avada, Divi, Elementor, Squarespace, Wix
● Office Tools: Microsoft Office Suite, SharePoint, GSuite, CRMs (HubSpot, Salesforce)
● Creative Tools: Adobe Creative Suite (Illustrator, InDesign, XD, Photoshop, Acrobat, Audition, Premiere Pro, After Effects, etc.), Figma, Canva
● Audio/Visual: Zoom, Google Meet, Audacity, iMovie, Final Cut, Vimeo, YouTube, Camtasia
● Digital Marketing Tools: Google Analytics and Data Studio (Looker), SEMRush, Ahrefs
● PM Tools: Jira, Confluence, ClickUp, Asana, Wrike, Notion, Smartsheet, Miro, MS Project, Visio, Box, Dropbox, etc.
 

Bachelors Degree, UCLA, English