Alexandria Latimer

I'm a seasoned market research and audience insights professional with over 15 years of experience helping organizations make smarter, data-driven decisions. With a strong background in consumer insights, data strategy, and storytelling with data, I specialize in uncovering meaningful insights that drive growth and impact.
Currently based in the DC Metro area, I'm actively growing my own market research agency while remaining open to full-time opportunities that align with my expertise and passion for understanding people and markets.

I am an accomplished market research and audience insights leader with over 15 years of experience driving data-informed strategy, consumer engagement, and business growth. As Director of Audience Insights at TEGNA, I led enterprise-level research efforts across 64 brands, advising C-suite executives, and launching the company’s first Research & Insights Summit. Prior to that, at TV One and PBS, I advanced digital and consumer strategies by integrating predictive analytics, cross-platform data pipelines, and customer-first insights frameworks.

Across my career, I’ve specialized in translating complex data into actionable strategies, leading DEI-focused research initiatives, modernizing analytics systems, and building high-performing, insights-driven teams. I bring a passion for data storytelling, innovation, and empowering organizations to better understand and serve their audiences.

I hold a Master’s degree in Television Management and a Bachelor’s degree in Mass Communications, providing a strong foundation in media strategy, audience engagement, and communication theory.