Abhishek Gupta

Strategic marketing and growth executive with 20+ years of global experience driving commercial transformation, digital strategy, and portfolio marketing across industrial, technology, and logistics businesses. Expert in orchestrating cross-business unit strategies, building unified brand architectures, deploying AI-enabled marketing tools, and leading high-performance global teams in complex, matrixed environments. Proven track record in shaping commercial strategy, elevating brand presence, advancing CRM and digital capabilities, and generating measurable impact on demand, pipeline, and revenue growth in multi-business divisions. Skilled at influencing C-suite leaders through data driven storytelling and thought leadership across global markets. 

Amazon, Nashville, TN                                                                                                                                                                                        

Global Head of Marketing, Amazon Global Logistics|2025 - 2026

Lead global marketing strategy for a $2B+ logistics business, overseeing brand, GTM, digital and demand generation functions in a complex, multi-stakeholder environment.

• Delivered 1300% in-year ROI through integrated demand generation campaigns (paid, content, social & SEO)
• Increased organic engagement by 57% through segmentation, behavioral targeting, and AI-led personalization.
• Represented AGL at 1P/3P events, generating 400+ high quality leads and elevating brand positioning.
• Transformed Voice-of-Customer operations by introducing AI-based sentiment analytics and governance models that embedded customer insights into product roadmaps, delivering a 40 bps uplift in NPS.
• Implemented martech upgrades across content systems, analytics, and workflow automation to scale marketing programs globally                                                                                                                                                                                                                                                                                                                                                                                                             

United Parcel Service (UPS), Atlanta, GA                                                                                                                                                      

Vice President, Global Marketing | 2022 - 2024

Directed global marketing strategy for a multi-business ($5B) solutions organization operating in enterprise logistics, technology, and services. 

• Successfully launched industry-first End-to-End Supply Chain Orchestration SaaS platform (Symphony); secured 30 new customers for $310M incremental revenue.
• Delivered 30%+ margins using optimized usage-based pricing, tiered subscriptions, and value-led packaging.
• Generated $5M in operational saving using ML models to optimize workflows built on connected Data-lakes.
• Increased digital revenue by 45% YoY to $80M through integrated demand campaigns (Paid Search, Email, ABM), while sustaining an NPS above 50.
• Implemented pricing automation increasing throughput by +52% and boosting win rate +8%.
• Modernized global marketing operations, delivering a $2M P&L improvement through process transformation.
• Strengthened brand positioning in Gartner’s 3PL Magic Quadrant through improved narrative.

United Parcel Service (UPS), Atlanta, GA

Director, Product Marketing (SCS)| 2020 - 2022

Drove digital growth, product strategy, demand generation, and value proposition development for a $3B global P/L

• Grew online traffic 53% through SEO, UX enhancements, and improved ROAS
• Elevated thought leadership by scaling digital channels (webinars, virtual events, podcasts), attracting 10K+ attendees and generating 500+ MQLs.
• Led an enterprise Win-Back GTM strategy generating $6M incremental revenue within six months. 
• Partnered closely with C-suite and investor relations on messaging tied to market trends, customer insight, and P&L performance.

Senior Manager, Corporate Strategy | 2019 - 2020

Owned cross-border expansion strategy, competitive insights, and global market analysis.

• Developed strategic growth plan for emerging markets presented to the Executive Committee and Board.
• Built cost model for competitive B2C eCommerce delivery offerings, impacting network & pricing strategy.

Senior Marketing Manager/ Revenue Management | 2013 - 2019

• Launched eCommerce Marketplaces GTM strategy to drive US-APAC exports; secured $8M incremental revenue.
• Drove $21M in profit through agile revenue management and dynamic pricing dashboards (tableau, BI) for real-time adjustments.
• Delivered $13M profit impact during special assignment in Singapore improving peak pricing models.
• Strengthened brand credibility through customer stories, testimonials, and SMB marketing initiatives at UPS Reseller/Partner channels.

Senior Product Marketing Manager |2010 - 2013

• Led global product marketing launches for digital shipping & analytics platforms generating $360M (2012) and $178M (2011) incremental revenue.
• Grew revenue $17M with the launch of data-driven win back campaign.
• Reduced churn by implementing a modern CRM-based onboarding and engagement strategy.

Allegheny Technologies (ATI), Charlotte, NC                                                                                                                                                

Manager, Marketing & Business Development | 2008-2010

Led commercialization and strategic growth initiatives for industrial and engineered materials businesses.

• Generated $5M incremental revenue through adjacent market expansion initiatives.
• Relaunched GTM strategy for nuclear energy product line unlocking $15M additional revenue potential

Battelle, Columbus, OH                                                                                                                                                                                

Program Manager, Innovation & IP Commercialization | 2003-2008

Consulted industrial and CPG clients on Product innovation, IP strategy and enterprise R&D commercialization.

• Delivered 15% revenue growth by commercializing new products and developing new intellectual property.
• Developed an advanced re-sealable packaging technology for a leading global food manufacturer.
• Advised major sports brand on next generation golf clubs, resulting in a patent.

Additional Experience

Velocys Inc. - Developed innovative manufacturing process; awarded multiple patents.

Tata Motors - Supported design of next-gen lightweight automotive components

Master of Business Administration (MBA)                                                  

The Ohio State University, Fisher School of Business

Master of Science (MS)                                                                                                                                           

University of Pittsburgh

Bachelor of Engineering (BE)                                                                                                            

Indian Institute of Technology (IIT)