- Lead day-to-day operations of a half billion dollar national brand with P&L ownership.
- Develop holistic view of macro trends, category & competitive landscape, and deep understanding of consumer motivations to identify key growth opportunities.
- Lead business analytics (share, competitive, consumption drivers), monitor performance against business objectives.
- Manage monthly consumption analysis and volume forecast, demand planning & sales strategy to deliver accurate forecast. Identify risks and opportunities to deliver on annual operating plan.
- Develop category innovation pipeline (line extensions, renovation, new pack/format) from concept development to in-market execution. Lead cross-functional teams through stage gate and commercialization process.
- Collaborate with key partners across sales/insights to develop compelling sell-in story.
- Identify strategic knowledge gaps and partner with consumer insights to develop learning plans.
- Partner with Breakthrough Innovation, Finance, Supply Chain, R&D and Sales Strategy & Planning to commercialize/execute plans and proactively look to improve margins.
- Manage and develop Associate Brand Manager.
- Proven portfolio brand strategy development using a disciplined approach.
- Aptitude to develop a perspective and tell a clear story.
- Ability to translate insights into actionable opportunities with limited information.
- Ability to be strategic with a view towards the long-term business needs.
- Experience and ability to motivate a high-performing cross-functional internal/external team.
- Ability to develop category and customer strategies to win in adjacent and new categories.
- Consumer first mindset in developing brand communication strategies.
- Strong collaboration skills to bring to life In-Market Activations and define launch scenarios.
- Ability to bring fresh thinking to the team as we seek to continually improve.
- Strong attention to detail and the ability to coordinate and manage multiple tasks.
- Enthusiasm for marketing, curiosity for the consumer & passion for the brand.
- Sets a clear vision and creates positive energy and focus.
- Clarity of thought through ambiguous situations.
- Resilience through high visibility and pressure.
- Catalyst for change for a more impactful outcome.
- Collaborative, but can hold people accountable for total business impact.
- Knows the business and our target consumers better than anyone else.
- Bachelor's degree required - MBA preferred
- 7+ years experience in CPG Brand Management required - Food & Beverage industry a plus
- Ability to inform, influence and collaborate across functions and organization levels
- Demonstrated ability to build activations with creative, digital, social, PR, and media partners
- Strong ability to be proactive, yet flexible as priorities shift
- Strong strategic and innovative mindset to solve brand business problems
- Ability to effectively prioritize and execute tasks within tight timeframes and deadlines in a dynamic working environment
- Experience with IRI Unify, Nielsen & SPINS
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Senior Brand Manager - Camden, United States - Campbell Soup Company
Description
Since 1869 we've connected people through food they love. Our history was created by remarkable people, ideas, and innovations. It serves as inspiration and foundation for our future success.We're proud to be stewards of amazing brands that people trust. Our portfolio includes the iconic Campbell's brand, as well as Michael Angelo's, noosa, Pace, Pacific Foods, Prego, Rao's Homemade, Swanson, and V8. In our Snacks division, we have brands like Cape Cod, Goldfish, Kettle Brand, Lance, Late July, Pepperidge Farm, Snack Factory, and Synder's of Hanover.
We foster a culture of belonging where people come first, and diversity is embraced. And we live our values, always, while setting the highest standards for performance.
Here, you will make a difference every day. You will be part of a dynamic, collaborative, and competitive team. You will be supported to build a rewarding career with opportunities to grow, innovate and inspire. Make history with us.
The Senior Brand Manager role will sharpen your leadership, strategic & execution skills while living into the values of a top-tier CPG company. You will be responsible for driving growth on the Campbell Snacks Division - building and executing plans to meet annual brand, finance & share objectives. Responsibilities include the development of insight-driven marketing strategies, innovation, P&L management ,portfolio management and day-to-day oversight of a beloved national brand.
Principal Accountabilities
The target base salary range for this full-time, salaried position is between
$105,000-$172,200
Individual base pay depends on work location and additional factors such as experience, job-related skills, and relevant education or training. Total pay may include other forms of compensation. In addition, we offer competitive health, dental, 401k and wellness benefits beginning on the first day of employment. Please ask your Talent Acquisition Partner for more information about our total rewards package.
The Company is committed to providing equal opportunity for employees and qualified applicants in all aspects of the employment relationship, including consideration for employment, without regard to race, color, sex, sexual orientation, gender identity, national origin, citizenship, marital status, protected veteran status, disability, age, religion, or any other classification protected by law.
