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    Director, Medical Communication - Arlington, VA, United States - National Electrical Manufactures Assoc

    National Electrical Manufactures Assoc
    National Electrical Manufactures Assoc Arlington, VA, United States

    2 weeks ago

    Default job background
    Full time
    Description
    Director, Stakeholder Communications
    Arlington, VA, US

    The National Electrical Manufacturers Association (NEMA) crafts and executes advocacy campaigns and provides analytical products to assist Member companies with business decisions.

    NEMA also develops performance standards for members in the electrical and medical imaging industries.

    NEMA serves its members by living our core values in every aspect of our work:
    respect, integrity, teamwork, and leadership.

    The Director of Stakeholder Communications is responsible for working collaboratively across the organization to execute on strategic communications strategies and deploy tactical content plans that ensure NEMA reaches its target audiences through compelling storytelling and multi-channel advocacy campaign management.

    This individual is experienced in energy policy topics and advocacy, is comfortable producing content for a variety of platforms, has unparalleled editing skills, and conducts independent research to articulate and synthesize broad ideas into a focused narrative.

    The position builds and fosters relationships with key stakeholders across the organization and its member companies; develops, edits, and publishes written content; drafts content for NEMA's social media channels and digital platforms, and provides support to members and councils.

    Reporting to the Managing Director of Communications, this position demonstrates a superior ability to grow the Association's reach through persuasive and educational content, social media platforms, and search engine rankings.


    The position is in Arlington, Virginia, and allows for a hybrid work schedule.

    Key Responsibilities
    Conduct research and organize sources and information. Convey information with accuracy.

    Collaborate and brainstorm cross-functionally to identify new content ideas that align with NEMA's brand voice and amplify NEMA's visibility.

    Write well-researched and keyword-driven content to boost organic traffic.

    Produce high-quality blog posts, website copy, social media posts, case studies, one pagers, op-eds, speeches, newsletters, and other collateral on industry-relevant topics for Hill and other audiences.

    Create, execute, and maintain a content calendar that synthesizes with and amplifies broader editorial and thought leadership themes.
    Ensure consistency in writing style, fonts, images, and tone.
    Edit and proofread content produced by other team members.
    Oversee content creation and analysis for social channels and public websites to drive engagement and grow the Association's reach
    Write and edit scripts for podcasts and videos, coaching speakers as needed
    Experience and Qualifications
    A bachelor's degree in communications, journalism, or similar; graduate degree a plus
    A solid portfolio of published writing samples across various audiences and platforms; advocacy-focused content preferred
    Ability to collaborate and receive and reflect feedback
    Minimum of two years of experience creating and measuring social media campaigns
    Minimum of five years of experience developing and executing advocacy communications
    Ability to conceptualize, write, edit, and schedule content for multiple publications
    Ability to succinctly communicate messages and customize to different audiences
    Solid understanding of SEO principles and content optimization techniques.
    Polished verbal and written communication skills and executive presence
    Strong computer skills; Adobe Photoshop, Hootsuite, InDesign, WordPress experience a plus
    Willingness and ability to model NEMA's core values in all aspects of work: respect, integrity, teamwork, and leadership

    NEMA offers a competitive salary and excellent benefits package, including paid holidays, personal time, flexible working hours, 401(k) plan, health/dental insurance, health savings plan, and partial pre-tax parking/Metro subsidy.


    Veterans are encouraged to apply. EOE/M/F/V/D.

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