Digital Communications - Janesville, United States - Blackhawk Community Credit Union

Blackhawk Community Credit Union Janesville, United States

3 weeks ago

Description

Job Description

Job Classification: Full time

FLSA Status: Exempt

Department: Marketing

Reports To: Director of Marketing

Senior Leader: President/CEO

At Blackhawk Community Credit Union, we value our employees and their future and recognize their contribution to our success. It is for that reason that we offer competitive wages, and a comprehensive health, dental, and vision insurance package. We also offer paid time off, life insurance, and 401K retirement benefits with employer match.

Blackhawk Community Credit Union is looking to add a Digital Communications Marketing Specialist to our team. The Digital Communications and Marketing Specialist is responsible for designing and executing effective digital marketing strategies. The Digital Communications and Marketing Specialist will utilize research, data, and industry insight to enhance company performance, community image and the credit union's brand.

Major Tasks, Responsibilities and Key Accountabilities

Develops, researches, and implements digital marketing strategies and programs to best promote Blackhawk Community Credit Union.
Works closely with the Director of Marketing to ensure consistency and collaboration across all marketing channels.
Assists the Director of Marketing in developing campaigns to align with our strategic goals.
Manages the company website, including all content, edits, performance monitoring, marketing, images, and messages.
Responsible for the development of Blackhawk's social and digital presence, including social media, paid digital advertising, e-mail marketing, text marketing, search engine optimization, and other digital communication channels.
Coordinates communications to our members including required compliance communications.
Represents the marketing department on the Business Intelligence project team, and regularly analyzes such data for trends, opportunities, and strategic communication. Responsible for report management within the data analytics system.
Represents the marketing department on the What If Committee and reports any suggestions or updates back to the Administration team.
Researches, conducts due diligence, and recommends partners and vendors to ensure our digital channels are up to date, useful, and cost effective.
Works with media vendors on targeted campaigns and tracks and presents results.
Assists the Director of Community Outreach and Education with financial literacy programs and promotes such programs on our marketing channels.
Regularly communicates with the branch manager team to ensure all branches are aware of promotions, campaigns, and other special events for our members.
Partners with the innovations department to coordinate new technology that will be member-facing.
Takes a lead role on special projects in Marketing.
Assists the Graphic Designer with design work and production as needed.
Helps identify marketing trends and key opportunities for innovation.
Ensures that all advertising and promotional activities of Blackhawk Community Credit Union meet compliance with State, Federal and other regulatory agencies' laws, and regulations.
Works closely with the entire Administration team to develop regular programs to recognize and motivate staff.
Performs other duties as assigned.

Major Skills and Competencies

Must possess strong interpersonal skills, a positive attitude, maturity, and good judgment.
Must demonstrate the ability to analyze and resolve situations independently and in a timely manner.
Must possess exceptional verbal and written communication skills.
Must possess extensive knowledge of social media, digital marketing, and data analytics.
Must be comfortable with a rapidly changing environment, complex daily situations, and balancing multiple priorities.
Must have reliable attendance and project a professional image.
Must possess exceptional computer skills, including extensive knowledge of Microsoft Office products. Experience with Photoshop and Adobe InDesign is preferred.
Must possess the ability to organize and prioritize work, effectively delegate, set deadlines, and maintain accurate records.

Minimum Qualifications

Pass the pre-employment drug test and background check.
Bachelor's Degree or an equivalent level of knowledge, skills, and abilities typically acquired through work experience.
2-5 years of previous experience in marketing, preferably in a credit union environment.

Preferred Qualifications

Knowledge of banking and/or credit union regulations.
Previous experience recommending products and plans to improve a customer's financial position.

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