- Brand Objectives and Strategy: Defines the overarching brand objectives and consumer activation / experience strategy including prioritization of patient needs and market opportunities over the short- and long-term horizons. Must develop brand objectives in the context of the overall portfolio strategy for the TA. Understands the definition of the market and develops accurate sales projections/forecasts. Prioritizes phasing of objectives based on engagement objectives and sales forecasts
- Brand Management: Develop brand persona, messaging and concepts inclusive of the positioning and core campaign development to drive market share and revenue growth
- Market Research: Conduct market research and monitor competitive landscape to identify trends, competitive landscape, opportunities, and threats to inform marketing strategies
- Unified Brand Voice: Develop and articulate a unified brand voice and messaging strategy that resonates across customer groups and segments. Ensure consistency in brand messaging across all marketing channels and touchpoints
- Customer Adoption: Ensure marketing plans are executed in alignment to strategic brand objectives to drive brand awareness, customer acquisition, and product adoption. Provide guidance to HCP and consumer marketing leads to drive effective marketing strategies and initiatives
- Performance Tracking: Analyze brand performance and KPIs. Provide insight into how to optimize strategies and tactics to reach brand objectives. Proactively identify opportunities for innovation and enhancement to drive brand growth and customer engagement
- Budget Management: Manage the brand level marketing budget. Ensure effective allocation of resources GLOBAL JOB LEVEL - 10 Physical Requirements Approximately 15-20% overnight travel. Qualifications
- Requires a Bachelor's degree; Master's degree preferred
- 12+ years of experience including progressively responsible experience within sales, brand management/marketing experience within the pharmaceutical or other related industry required
- Proven knowledge of the pharmaceutical industry, including medical, regulatory, and clinical processes
- In depth understanding of disease landscape, treatment modalities and market dynamics within specified therapy area preferred
- Experience leading brand strategy development and driving impactful customer experiences through expert understanding of market and industry is required
- Ability to manage complexity, including the leadership of work across competing priorities
- Strong strategic thinking and analytical skills, with the ability to translate insights into actionable marketing strategies to guide customer experiences
- Proven track record of innovative market tactics/high impact results (based on metrics/ROI)
- Outstanding planning and organizational skills with exceptionally high attention to quality of detail and proven track record of results and follow up
- Excellent communication and stakeholder management skills, with ability to influence senior leaders and collaborate with cross-functional teams across the organization
- Strategic mindset and results driven approach to developing and executing brand marketing plans in alignment with business objectives
- Embodies leadership behaviors, including authenticity, servant leadership, will, empathy, decisiveness, a growth mindset, and driving focus and simplicity
- Experience with management of outside agencies
- Excellent leadership and team management skills, with the ability to inspire and motivate others We commit to an inclusive recruitment process and equality of opportunity for all our job applicants. At Novo Nordisk we recognize that it is no longer good enough to aspire to be the best company in the world. We need to aspire to be the best company for the world and we know that this is only possible with talented employees with diverse perspectives, backgrounds and cultures. We are therefore committed to creating an inclusive culture that celebrates the diversity of our employees, the patients we serve and communities we operate in. Together, we're life changing. Novo Nordisk is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, gender identity, sexual orientation, national origin, disability, protected veteran status or any other characteristic protected by local, state or federal laws, rules or regulations. If you are interested in applying to Novo Nordisk and need special assistance or an accommodation to apply, please call us at This contact is for accommodation requests only and cannot be used to inquire about the status of applications.
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Brand Strategy Lead - Plainsboro, United States - Novo Nordisk
Description
About the Department
Our Commercial Strategy and Marketing group creates and delivers human-centered experiences, where innovation meets customer-centricity, driving the ultimate experience for our patients. Our focus extends beyond transactions to craft experiences as one fully integrated, aligned and connected organization that puts empathy at the center, powered by insight and foresight.
We develop an end-to-end approach to strategy, focusing on every touchpoint that impacts our customers. We leverage data and insights to inform our decision-making processes, ensuring that our strategies are rooted in a deep understanding of customer needs and behaviors. Our 'test and learn' mindset and approach enables us to iterate rapidly and refine our strategies based on real-world results.
We are building an intentional team culture that is made up of diverse skillsets, united by the shared belief that reinvention and learning is what fuels continuous growth. Do you get excited about exploring the unknown? Does the idea of driving value through human-centered design pull you in? Are you ready to experiment with us?
The Position
The Brand Strategy Lead is pivotal in developing brand level objectives and strategic priorities. They will seek to find a competitive edge and differentiation in NNI brand strategies, set high standards, and establish/maintain a proactive market leadership position. This role will be responsible for driving overall brand growth, market share and profitability as well as supporting the development and execution of the marketing strategies to promote brand in alignment to NNI and therapy area objectives.
Relationships
Reports to the Integrated TA Strategy Lead. Collaborates closely with cross-functional teams, including sales, marketing, medical affairs, market access and policy/advocacy (MAPA), regulatory affairs, and other relevant NNI departments to ensure alignment of brand objectives, strategies, and marketing promotion.
Essential Functions
