- Collaborate with cross-functional teams to identify target audiences and develop effective event marketing campaigns
- Develop and deploy multi-channel Event & ABM campaigns, including crafting strategy, aligning with internal teams, and project managing execution
- Partner closely with sales and marketing teams to ensure fully integrated approach to your campaigns with select key accounts
- Iterate and optimize campaigns based on data and analysis of campaigns and tactics to provide ongoing reporting to stakeholders
- Lead relationships with media vendors and develop strong working relationships with key internal partners across the business unit.
- Communicate strategies to cross-functional teams (content strategy, demand marketing, MOPs, etc.) and lead teams to deliver functional plans that are tightly aligned to the global campaign strategy, key messages, and key performance indicators.
- Ensure execution and optimization of marketing plans and investments. Take accountability for budget and associated business impact by optimizing return on investment and ensuring key relevant metrics (pipeline building and marketing contribution, etc.) are met against defined targets.
- 10+ years B2B marketing experience, Tech or SaaS experience required
- Background in leading programs through third-party associations to support contact acquisitions and engagement efforts.
- Analytical and strategic problem solver, adept at using data to advise decisions.
- Consistent track record to lead and collaborate in a multifaceted, matrixed environment.
- Ability to work efficiently within a team in a fast-paced, growth environment
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Senior ABM - San Francisco, United States - Adobe
Description
Our Company
Changing the world through digital experiences is what Adobe's all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences We're passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen.
We're on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours
The Opportunity
The B2B Marketing Team is looking for a Senior ABM & Event Marketing Manager to join our team and take our ABM & Event strategy to the next level. The role is to develop and implement a comprehensive event marketing strategy, using digital marketing techniques to promote events and drive attendance across identified target account lists. In addition, you will work closely with 3rd party media partners and internal team members to develop a strategy to grow our contacts and active user base, ultimately resulting in pipeline and annual recurring revenue (ARR).
What You'll Do
Requirements
At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).
In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.
