- Collaborate with the Media Director and other team members to develop comprehensive media strategies aligned with our marketing objectives and target audience.
- Lead the media planning process, which involves researching and selecting media channels, negotiating media rates, and managing media budgets. Stay up-to-date with industry trends and emerging media platforms to identify new opportunities for reaching the target audience effectively.
- Oversee the execution of media campaigns across various channels, such as TV, radio, print, digital, social media, and out-of-home. Ensure campaigns are launched efficiently, within budget, and in line with the established strategy.
- Manage a team of media planners and buyers, providing guidance, support, and mentorship.
- Delegate tasks effectively, review work quality, and foster a collaborative and positive work environment.
- Collaborate with internal stakeholders and clients to understand their business objectives, marketing goals, and target audience. Attend client meetings, presentations, and discussions to provide media expertise, address concerns, and present campaign results.
- Develop and maintain relationships with media vendors, negotiate contracts, and secure favorable rates and placements. Stay informed about industry changes, new advertising opportunities, and emerging media technologies.
- Utilize analytical tools and platforms to measure and analyze the effectiveness of media campaigns. Prepare comprehensive reports, highlighting key performance metrics, insights, and recommendations for future campaigns.
- Bachelors degree in Marketing, Advertising, Communications, or a related field. A masters degree is a plus
- At least 5 years experience in media planning, buying, and campaign management, preferably within an advertising or media agency
- In-depth knowledge of various media channels, including digital, social, traditional, and emerging platforms
- Strong analytical skills and proficiency in data analysis tools to measure campaign performance and identify optimization opportunities
- Excellent communication and presentation skills, with the ability to articulate media strategies and campaign results to internal teams and clients
- Leadership abilities to manage and motivate a team, delegate tasks effectively, and foster a collaborative work environment
- Strong negotiation skills to secure favorable media rates and placements
- Familiarity with media research tools and industry trends
- Ability to multitask, prioritize, and meet deadlines in a fast-paced, dynamic environment
- Passion for the media industry and staying up-to-date with industry trends
- Tolerance for ambiguity; creative problem-solving; a willingness to independently research and identify solutions when established approaches may not be known
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Associate Media Director - New York, United States - Noble People LLC
Description
Job Description
Job DescriptionWho we are
We are Noble People. A modern creative media agency. We develop original, bold and provocative media ideas for some of the most exciting brands in the world. We are passionate. We have strong values based on integrity and honesty. We find smarter ways to make an impact. We strip out the nonsense and do away with the old rules. We take a modern, transparent, and innovative approach to media – again, always through a creative lens.
We pride ourselves on fostering a dynamic and inclusive work environment. We value creativity, collaboration, and diversity. We believe in pushing boundaries, embracing new ideas, and challenging conventional thinking to create impactful and memorable campaigns. We encourage employees to think outside the box, take risks, and pursue excellence in their work.
We are seeking an outgoing, ambitious, and creative Associate Media Director to join our growing Media team in our New York City office.
The Associate Media Director is a senior-level role that will report directly to the Group Media Director. The primary responsibility of the Associate Media Director is to oversee the planning, implementation, and optimization of media campaigns across various channels to meet our marketing and advertising goals.
Key Responsibilities (other duties as assigned)
Qualifications
We take care of you
Noble People offers a generous time-off package of 15 PTO days per annum, Safe & sick days, Personal and Birthday PTO as well as Summer Fridays, Mental Health & Wellness days, and a Sabbatical Program if you are with the agency for 7 or more years.
We offer a comprehensive healthcare plan for eligible employees and their families which includes Medical with Telehealth/virtual care options, Dental, Vision, 401K, STD, LTD, Life Insurance
Lastly, we allow for a cell phone reimbursement, pre-tax commuter benefits, Flexible Spending Account, daily snacks, and much more.
Diversity and Inclusion
At Noble People, our people are our greatest asset. We are committed to fostering an inclusive environment that attracts, engages, and retains the best possible talent. Our diversity of experiences, backgrounds, locations, viewpoints and ideas is what makes us a great place to work and differentiate us as an employer of choice.
We are an equal opportunity employer
At Noble People we are committed to expanding opportunities for all employees without regard to race, color, religion, gender, age, national origin, sexual orientation, sexual identity, disability, or any other characteristic. Each person is valued for his or her talents, expertise, experience, and perspective.
