Social Media Director - New York, United States - Franklin Templeton

Description

At Franklin Templeton, we're driving our industry forward by developing new and innovative ways to help our clients achieve their investment goals. Our dynamic and diversified firm spans asset management, wealth management, and fintech, offering many ways to help investors make progress toward their goals. Our talented teams working around the globe bring expertise that's both broad and unique. From our welcoming, inclusive, and flexible culture to our global and diverse business, we offer opportunities not only to help you reach your potential but also to contribute to our clients' achievements.

Come join us in delivering better outcomes for our clients around the world

The financial industry is evolving rapidly.At the forefront of that evolution is digital - an efficient conduit to build relationships, simplify tasks and ensure firm accessibility (on the client's terms) throughout the experience. Today, without question, social media plays an integral part in the digital flow.

As a member of the Global Marketing team, the Social Media Director will drive Franklin Templeton's social media strategy at a global scale. This individual will lead the team of social media professionals and own the firm's social presence across all social channels, both organic and paid. We are looking for a seasoned social media leader within Financial Services with expert-level social media marketing experience and unparalleled communication and relationship-building skills - comfortable working with C-suite executives to drive all things social.

What are the ongoing responsibilities of a Social Media Director?

• Define and drive the Social Strategy, working with Marketing and Sales leaders around the World to ensure it is aligned to regional and corporate business goals
• Lead a global team of social media marketers with an emphasis on nurturing employee development
• Establishing, in concert with legal and compliance, policies and procedures that enable impactful full-scale social media marketing across all regions
• Partnering with corporate communications to create and execute best-in-class social media strategies for the CEO and other executive level leaders
• Present analytics reports and communicate actionable insights to executives that inform future strategies and drive a change in approach
• Drive adoption of firm's social media employee advocacy program
• Provide expert social media consulting for enterprise business groups including specialist investment managers and affiliates
• Direct tech stack adoption and manage vendor relationships that enable social media initiatives globally (Hearsay, Sprout Social, Canva, Bitly)
• Define approach and manage launch of new/emerging platforms
• Represent the firm at outside conferences and deliver learnings company-wide

What ideal qualifications would help someone be successful?

• Bachelor's degree or equivalent experience
• 10+ years driving social strategy for a global brand in a highly-matrixed, regulated, corporate organization with the proven ability to lead change
• 4+ years managing a team of social media marketing professionals
• Financial services social media experience, with a strong understanding of financial services and related verticals
• Expert-level knowledge of social media platforms and evolving social media landscape
• Expert-level knowledge of full-funnel social media marketing campaigns, both paid and organic
• Skilled at influencing executive-level leaders
• Superb communication and relationship-building skills
• Unwavering aptitude at crisis management and conflict resolution
• Excellent business judgement and ethics
• Ability to show an extensive portfolio of client work

Franklin Templeton offers employees a competitive and valuable range of total rewards-monetary and non-monetary-designed to support the whole person and to recognize their time, talents, and results. Along with base compensation, other compensation is offered such as a discretionary bonus, 401k plan, health insurance, and other perks. There are several factors taken into consideration in making compensation decisions including but not limited to location, job-related knowledge, skills, and experience. At Franklin Templeton, we apply a total reward philosophy where all aspects of compensation and benefits are taken into consideration in determining compensation. We expect the salary for this position to range between$145,000-$190,000.

#LI-Hybrid

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Experience our welcoming culture and reach your professional and personal potential

Our culture is shaped by our diverse global workforce and strongly held core values. Regardless of your interests, lifestyle, or background, there's a place for you at Franklin Templeton. We provide employees with the tools, resources, and learning opportunities to help them excel in their career and personal life.

Hear more from our employees

By joining us, you will become part of a culture that focuses on employee well-being and provides multidimensional support for a positive and healthy lifestyle. We understand that benefits are at the core of employee well-being and may vary depending on individual needs. Whether you need support for maintaining your physical and mental health, saving for life's adventures, taking care of your family members, or making a positive impact in your community, we aim to have your needs covered. Learn more about the wide range of benefits we offer at Franklin Templeton.

Highlights of our benefits include:

• Three weeks paid time off the first year
• Medical, dental and vision insurance
• 401(k) Retirement Plan with 85% company match on your pre-tax and/or Roth contributions, up to the IRS limits
• Employee Stock Investment Program
• Tuition Assistance Program
• Purchase of company funds with no sales charge
• Onsite fitness center and recreation center*
• Onsite cafeteria*

*Only applicable at certain locations

Learn more about the wide range of benefits we offer at Franklin Templeton

Franklin Templeton is an Equal Opportunity Employer. We are committed to providing equal employment opportunities to all applicants and existing employees, and we evaluate qualified applicants without regard to ancestry, age, color, disability, genetic information, gender, gender identity, or gender expression, marital status, medical condition, military or veteran status, national origin, race, religion, sex, sexual orientation, and any other basis protected by federal, state, or local law, ordinance, or regulation.

Franklin Templeton is committed to fostering a diverse and inclusive environment. If you believe that you need an accommodation to search for or apply for one of our positions, please send an email to In your email, please include the accommodation you are requesting, the job title, and the job number you are applying for. It may take up to three business days to receive a response to your request. Please note that only accommodation requests will receive a response.