The main person in charge of promoting - Hume, IL, United States - Redwood Ventures

James Miller

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James Miller

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Freelance
Description

Company Description:

Over 20 years ago, zooplus was at the forefront of bringing the pet industry into the world of eCommerce.

Today, we are the leading online pet platform in Europe, bringing joy to over 9 million pet parents each year.

Are you highly motivated and interested in driving commercial initiatives across various stakeholders in the business? Do you enjoy working with data and have the ability to distill complex information into strategic actions? Then join zooplus as our
Central Promotions Lead (all genders)


In this role, you will have the opportunity to showcase your analytical skills in evaluating promotions, as well as your strategic and communication skills in developing and executing promotion strategies.

You will work closely with our Central Campaign Planning team, Vendor Management, Own Brands, Direct Marketing, and Loyalty to ensure the success of major promotions.


Your tasks:


Promotion Evaluation

  • You will be responsible for analyzing the performance of our promotions, ensuring that our promotional budget is used efficiently and effectively to deliver a meaningful customer experience and maximize ROI and ROS.
  • You will guide and support our central and local commercial teams, providing guidelines, best practices, and targeted direction for promotions to continuously improve our commercial performance.

Promotion Strategy & Execution

  • You will define and lead the central strategy and execution for key promotional instruments such as product promotions, coupons, vouchers, and samples.
  • You will improve our planning and execution processes by analyzing current workflows and driving improvements and automation.

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