Growth Hacker - Columbia, United States - Leap Llc

Description

Growth Hacker

Leap is looking for a passionate and results-oriented Growth Hacker to join our growing team In this dynamic role, you'll be a critical player in driving user adoption and engagement for our home improvement contractor software solutions, with a particular focus on maximizing the utilization of our embedded finance options (loans & payments).


Embrace the Hustle:

We're a small, nimble team, and you'll wear many hats. This means you'll have the freedom and responsibility to explore innovative strategies across marketing, user experience, and data analysis.

Your primary focus will be on:
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Optimizing Embedded Finance Engagement:

• Analyze user data to identify and segment under-utilized features like loan options and payment processing.
• Work with product and engineering to create frictionless user experiences around embedded finance functionalities.

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Data-Driven Strategies:

• Develop a deep understanding of our CRM and marketing automation platforms to extract key user insights.
• Leverage data to create A/B tests, personalize user experiences, and measure campaign effectiveness.
• Translate data into actionable insights to continuously improve user engagement and product adoption.

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Beyond the Campaign:

• Identify and implement tactics beyond marketing campaigns to drive user behavior, such as inapp prompts, loyalty programs, and gamification elements.
• Partner with the Sales and Client Success teams to develop best practices for promoting embedded finance to their clients, including training materials, sales messaging, and audiencespecific talking points.
• Collaborate with or manage external partners (lending & payments) to jointly develop and execute strategies that drive increased KPIs for both parties.

You're a Growth Hacker if you have:

• 2+ years of experience in marketing, user engagement, or a related field, with a demonstrably creative and data-driven approach.
• Experience with B2B SaaS marketing and a strong understanding of the home improvement industry (a plus).
• A keen eye for data analysis and the ability to translate insights into actionable strategies.
• Excellent communication and collaboration skills to work effectively across departments.
• A passion for user experience (UX) and a willingness to experiment with new ideas.
• A proactive and resourceful mindset with the ability to wear multiple hats in a fastpaced environment.

Leap Offers:

• Competitive salary and benefits package
• Opportunity to make a real impact in a rapidly growing company.
• Collaborative and supportive work environment
• Dynamic and fastpaced industry with the chance to experiment and learn.

Ready to join our team?
We encourage you to submit your resume and a cover letter explaining why you're the perfect Growth Hacker for this role


Please note:
This role emphasizes a growth mindset and the ability to drive user engagement through a variety of tactics.

While some responsibilities may traditionally fall under an Engagement Manager title, the focus here is on overall user growth and maximizing the value of our embedded finance features.