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    Corporate Communications Manager - Pasadena, United States - East West Bank

    East West Bank
    East West Bank Pasadena, United States

    3 weeks ago

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    Description

    Introduction:

    Since 1973, East West Bank has served as a pathway to success. With over 120 locations across the U.S. and Asia, we are the premier financial bridge between the East and West. Our teams of experienced, multi-cultural professionals help guide businesses and community members on both sides of the Pacific looking to explore new markets and create new opportunities, and our sustained growth and expertise in industries like real estate, entertainment and media, private equity and venture capital, and high-tech help build sustainable businesses and expand our associates potential for career advancement.

    Headquartered in California, East West Bank (Nasdaq: EWBC) is a top performing commercial bank with an exclusive focus on the U.S. and Asia markets. With a strong foundation, and enterprising spirit and a commitment to absolute integrity, East West Bank gives people the confidence to reach further.

    Overview:

    We are seeking a talented and dynamic Corporate Communications Manager to join our team. This individual will contribute to the development and execution of external communications, as well as media relations and integrated content for digital platforms.

    Responsibilities:
    • Support the development and execution of a comprehensive corporate communications strategy that aligns with business goals and objectives.
    • Write press releases, media alerts, contributed articles, advertorials, Q&As, fact sheets, talking points, social media posts, case studies, newsletter copy, intranet posts, email blasts, submissions for awards or rankings, abstracts, and submissions for speaking opportunities, etc.
    • Pitch press releases and story ideas to mainstream and trade journalists across print, broadcast, and online platforms.
    • Assist in creating content for the company's social media accounts to support social media engagement and awareness.
    • Create and maintain an editorial calendar that supports our content marketing strategy and ensures consistent brand messaging across all channels.
    • Collaborate with other departments to ensure our content is aligned with our business goals and objectives
    • Track and analyze key metrics to measure the effectiveness of our communications efforts and to make data-driven decisions to improve our strategy.
    • Assist in monitoring and analyzing industry trends and competitive activity to provide insights and recommendations for continuous improvement.
    Qualifications:
    • Bachelor's degree in communications, public relations, journalism, or a related field.
    • 8 years of experience in corporate communications, public relations, or a related field, preferably in the financial services industry.
    • Excellent written and verbal communication skills, including strong copywriting and editing abilities.
    • Strong understanding of digital and social media communications strategies and channels.
    • Ability to think strategically and creatively, with a strong business acumen and attention to detail.
    • Strong project management skills and the ability to manage multiple deadlines.
    • Ability to work collaboratively with cross-functional teams and senior leaders.
    • Experience with Microsoft Office Suite, media relations, and social media management platforms.
    Compensation:
    The base pay range for this position is USD $90,000.00/Yr. - USD $130,000.00/Yr. Exact offers will be determined based on job-related knowledge, skills, experience, and location.
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