- Define clear product positioning and messaging that resonates with target audiences across various channels.
- Develop and implement a data-driven product marketing strategy that aligns with overall business objectives.
- Track and analyze key performance metrics (KPIs) to measure the effectiveness of product marketing initiatives and identify areas for improvement.
- Lead the development and execution of go-to-market plans for new product launches and product updates. Collaborate closely with cross-functional teams including product management, sales, and marketing to drive successful launches and adoption.
- Partner with the sales team to develop sales enablement materials, including presentations, collateral, and training programs, to support the sales process and drive revenue growth.
- Work closely with the customer success and product teams to gather customer feedback and insights. Use data-driven insights to continuously optimize product positioning, messaging, and marketing strategies.
- Build and lead a high-performing product marketing team, providing mentorship, guidance, and professional development opportunities to team members.
- Conduct in-depth market research and analysis to identify customer needs, emerging trends, and competitive insights.
- Collaborate with product management, sales, and engineering teams to ensure seamless product launches and go-to-market initiatives.
- Develop and manage product marketing programs and campaigns across digital, social media, and traditional channels.
- Stay abreast of industry trends and best practices in product marketing.
- Represent the company at industry events and conferences as a product marketing thought leader.
- 10+ years of experience in product marketing, with a proven track record of success in developing and executing product marketing strategies, with a minimum of 2 years in a leadership role.
- Strong strategic thinking and analytical skills, with the ability to translate market insights into actionable strategies.
- Excellent communication and presentation skills, with the ability to effectively articulate complex concepts and influence cross-functional stakeholders.
- Demonstrated ability to thrive in a fast-paced, dynamic environment and drive results in a rapidly evolving market.
- Strong understanding of market research methodologies and competitive analysis.
- Effectively Communicates: Speaks clearly, listens effectively, and responds well to questions; Writes clearly and informatively; Edits work for errors; Varies writing style to meet needs; Able to read and interpret information; Documents are accurate and delivered on time; Uses good judgement when communicating information.
- Interpersonal Skills: Builds strong relationships; Flexible and open minded; Receptive to feedback; Motivates employees and peers for the purpose of achieving organizational goals.
- Professionalism: Approaches others in a tactful manner; Reacts well under pressure; Treats others with respect and consideration regardless of their status or position; Accepts responsibility for own actions; Follows through on commitments.
- Adaptability: Adapts to changes in the work environment; Adjusts methods to best fit the situation; Able to deal with change, delays, or unexpected events. Can work with diverse groups of customers and internal stakeholders.
- Cultural Sensitivity: Models behaviors that reflect the culture of Reveleer; Awareness of the similarities and differences that exist between employees, teams, departments and customers to build more effective relationships.
- Computer & Presentation Skills: Essential to be skilled in with all Microsoft Suite products (e.g., Excel, Word, PowerPoint, etc.)
- Competitive salary
- Medical, Dental and Vision benefits
- 401k with Employer Match
- Generous PTO plan
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Head of Product Marketing - Glendale, United States - Reveleer
Description
Head of Product MarketingGlendale, CA or Remote
Reveleer is a healthcare data and analytics company that uses Artificial Intelligence to give health plans across all business lines greater control over their Quality Improvement, Risk Adjustment, and Member Management programs. With one transformative solution, the Reveleer platform enables plans to independently execute and manage every aspect of enrollment, provider outreach and data retrieval, coding, abstraction, reporting, and submissions. Leveraging proprietary technology, robust data sets, and subject matter expertise, Reveleer provides complete record retrieval and review services so health plans can confidently plan and execute risk, quality, and member management programs to deliver more value and improved outcomes.
Are you a passionate marketing leader with a proven track record of bringing innovative products to market? Do you thrive in a fast-paced environment and relish the challenge of building a high-performing team? If so, then we want to hear from you
ESSENTIAL FUNCTIONS
Our compensation reflects the cost of labor across several US geographic markets. Pay is based on several factors including market location and may vary depending on job-related knowledge, skills, and experience.
Reveleer E-Verifies all new hires.
Reveleer is an equal opportunity employer. We do not discriminate on the basis of race, religion, color, national origin, gender, gender identity, sexual orientation, age, marital status, veteran status, disability status or genetic information, in compliance with applicable federal, state and local law.
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