Producer, Experiential Production - Dallas, Texas, United States - Dentsu Creative

Description

Job Description

Responsible for event planning and activation within designated marketing region, ensuring all activation deliverables are met

• Source event opportunities that align with brand objectives
• Activate events according to brand guidelines and ensure execution is consistent with brand standards
• Coordinate staffing and logistics for all non-premise brand experiences (event staffing, asset transportation, product delivery)

Lead on-site production and provide experienced on-site PM to lead (asset facilitation, consumer sampling, hospitality, content capture)

Contact for clarification, decisions concerning development items, trouble shooting, and issue escalation

Manage local storage and inventory of event assets, POS and general event supplies

Work with national and local vendors, including insurance carriers

Procure permits, civic documents, and all other permits / paperwork required for events

Responsible for post event recaps, feedback, Measurement event data recaps and insights on all events Organizational Purpose:

Partner with event organizers and negotiate event sponsorships that maximize brand impact and value

Responsible for client and team member communication – challenges, and solutions

Responsible for managing pre / during / post event communications, ensuring any issues or changes that might affect events are escalated or approved through proper channels and documented


Financial Responsibility:
Responsible for event budget creation, implementation, expense tracking and management, and reporting

Help manage the PO system and project budget tracking

Provide budgetary input to the Regional Director on event cost expenditures per event Management Responsibility:

Reports directly to the Regional Director

Oversee team of regional Associate Producers

Ensure activation is planned for / and implemented in compliance with state event regulations, local sampling laws, company policies, and client marketing codes

Hire, and manage a local team of part-time event staff (production assistants, brand ambassadors, specialists)


Outputs:
Evaluation of local market sponsorship opportunities and local event alignments against brand objectives

Meet with Regional Director and Associate Producers to ensure and enforce activation scopes are achieved

Ensure that part-time event staff understand activation goals and local compliance

Required Experience