The Rgm Promo and Mix Strategy Lead for Northern Europe is responsible for developing and implementing promotional and marketing strategies in the region - Santa Cruz, AZ, United States - Terra Nova Group

James Miller

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James Miller

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Diageo was founded in 1997, but its roots can be traced back to industry giants such as Arthur Guinness, John Walker, Elizabeth Cumming, and others.

Today, Diageo is a global leader in the beverage alcohol industry, with a portfolio of over 200 brands, including the world's top two largest spirit brands, Johnnie Walker and Smirnoff.

Its diverse portfolio also includes popular brands such as Crown Royal, J&B, Buchanan's, Cîroc, Captain Morgan, Baileys, Don Julio, Tanqueray, and Guinness.

Diageo has established a strong foundation for growth through investments in its own brands and strategic acquisitions. The company's local business units are well-positioned to succeed in competitive and fast-paced environments.

With a diverse portfolio across different price points, Diageo is able to capitalize on consumer opportunities and adapt to changing preferences.

At Diageo, our culture is guided by five core values that shape our business. We are passionate about our customers and consumers, and strive to be the best in everything we do. We value each other and give each other the freedom to succeed. Our employees work hard to take pride in their work and how they do it. While we are constantly evolving and improving, our values remain consistent.

We expect our employees to embody these values every day, everywhere, so that we can be proud of our work and be the best we can be.

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