Marketing Manager - Little Rock, United States - JLL

JLL Little Rock, United States

5 days ago

Description

JLL has a great opportunity to join our Retail Property Management team at the Park Plaza Mall in Little Rock.

The Marketing Manager is responsible for leading the center's marketing plan in support of the property's strategic goals.

The Marketing Manager will ensure JLL's marketing platforms (Marketing for Leasing, Marketing for Sales, Marketing for Revenue), tools and Core Practices are effectively employed to drive results and maximize client satisfaction.

Marketing Strategy Development & Management

Development of the annual marketing plan for the property based upon the center's strategic goals
Creation of an annual marketing budget to support the marketing plan; ongoing monitoring of the marketing budget; monthly reforecasting and adjustment as needed to meet year-end projections
Other responsibilities include analysis of sales and statistical data, financial reporting, public relations, media buying, traditional and digital media management, program results documentation and general administrative duties

Marketing Strategy Implementation

Develop and effectively execute sales promotions, special events and internal and external communication strategies to drive tenant sales; include retailers, as appropriate
Establish an ongoing partnership with tenants to maximize individual store sales through retailer communications/sales promotions/visual merchandising, especially with tenants identified as "key retailers"
Work with Regional Marketing Manager to identify and implement all appropriate corporate programs
Effectively manage the center's digital media programs (social media, mobile, web), as applicable
Effectively utilize market and consumer research to develop the center's marketing plan and support the leasing efforts
Partner with the Leasing team to support the leasing efforts by compiling relevant information and creating professional, compelling sales materials
Maintain a thorough knowledge of the trade area including all competitive properties, market and customer demographics and available media
Partner with Specialty Leasing to develop and implement local and corporate ancillary income opportunities to generate additional revenue for the property
Review monthly sales reports to ensure a thorough knowledge of retailer sales; track key retailer and category trends
Cultivate and maintain an appropriate level of involvement in community activities, professionally representing the property and JLL
Follow corporate policies and procedures for all programs and events
Complete special assignments as directed by the General Manager and/or Regional Marketing Manager

Provide Superior Client Service

Collaborate with property team and regional resources to achieve client-driven property business goals while ensuring that JLL's Core Practices are followed
Communicate with the client and regional team members as needed or required.

Elements of communication to the client and team members may vary and could include sales narrative, key retailer report, results of marketing for leasing, sales and alternative revenue efforts.

Leadership, Motivation and Development

Serve on JLL marketing taskforce as assigned by Regional Marketing Manager
If applicable, provide constructive feedback, regular coaching, and career development input throughout the year to help employees achieve performance objectives and develop their professional skills and capabilities

Skills And Knowledge

Complete knowledge of

Microsoft Office Products:
Excel, Word, PowerPoint
Ability to learn employer specific web-based software systems
Knowledge of marketing fundamentals and market research
Excellent interpersonal communication skills (verbal and written)
Special event coordination and management experience
Ability to multi-task
Sales/negotiation skills a plus
Experience in managing budgets
Flexibility to work varied schedules including weekends and evenings
Strong team player

Education/training- Bachelor's degree in marketing or related field

Years of relevant experience – 3-5 years in retail, marketing, advertising, or comparable business experience

Physical work requirements/conditions – Walking the property up to several times per day; event set-up/tear down; sign installation; light lifting
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